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Getting Noticed in a Social World: The Advantages of Social Media Marketing.
There’s no doubt about it. In 2018, the market knows no geographic boundaries. Social media Marketing needs to be a key part of that strategy, but in order to save yourself time, having the right social management tools is key! Below are some of the best:
In today’s increasingly competitive economy, where businesses must distinguish themselves not just from the mom-and-pop rival down the street but from the multinational headquartered on another continent and the independent startup across the ocean.
So how do you compete? How do you make your company’s voice heard above the din of a crowded global market? How do you ensure that your business stands above the rest, surviving amid a growing horde of rivals from around the world?
Well, the prospect doesn’t have to be quite so dire. Because the exact instrument which makes your market so competitive is precisely that thing which will give you the competitive advantage. It’s social media. And if you know how to use it properly, you too can take your business international. You too can make your company a powerful voice on the world stage. It just takes some know-how, a bit of strategy, and a passion for what you do.
What is Social Media Marketing?
Simple. Social media marketing harnesses the power of the internet—and more specifically the power of social media—to give your business a voice, and a thriving, compelling presence, on the international stage. Through the power of social media marketing, you can attract customers the world over. With the right tools and a little bit of flare, you can drive interest in your company, go viral through social media advertising, and expand your market presence to virtually anywhere you have interested buyers and the capacity to sell to them.
The important thing about social media marketing is that it’s not just about advertising your goods and services on social media. It’s about more than just offering promotions through social media sites. That’s certainly part of it—a big part. But that is by no means everything when it comes to social media marketing. Above all, social media marketing is about building your company’s presence. It is about generating your buyers’ interests by cultivating an irresistible company brand, by creating your business’s own unique voice. And to do this, you need to be present, active, engaged, and engaging…Fortunately, there are an array of social medial marketing tools to help you build your company’s social media presence, driving interest and sales in the process. Here we discuss some of the best:
Buffer: The key to building a strong social media presence for your company is to post an intriguing message at least once daily, and ideally far more often than that. After all, the old adage, “out of sight, out of mind” has never been more true than today, in our 24/7 news cycle, incessant media-streaming, instant-gratification world.
Buffer helps you to maintain a robust social media presence without requiring you to be tethered to your device round-the-clock (after all, even business moguls have to sleep sometime!). Buffer allows you to schedule your social media posts in advance, giving you the freedom to strategize your social media campaigns and ensure they will be carried out, on time and as planned—even while you attend to other matters during the routine course of your work day.
Plus, with Buffer, you can plan your posts across multiple sites, determining exactly what to post, where, and when. This ensures that your followers who are tracking you through various media see a new, fresh, and compelling “face” for your company across multiple platforms.
The Buffer site is also extremely user-friendly, so you don’t have to be a tech genius to make the most of its many incredible social networking tools. For example, Buffer’s intuitive image and video optimization feature enables you to post jaw-dropping graphics, while their various extensions allow you to share found content from enormously popular sites like Facebook, Google+, and Pinterest.
Buffer is more than just your comprehensive social networking toolbox, however. It is also a teacher. Buffer’s industry-leading blog serves as a clearinghouse of sorts for all things related to social media marketing. You can peruse case studies, communicate with experts, or read the stories of your fellow adventurers in the new world of digital marketing. In short, Buffer not only equips you with the tools you need to become a social media marketing rock star, but it also teaches you how to use them.
Sprout Social: When you want to build your business as an online customer management powerhouse, the Sprout Social is for you. It offers a range of tools to drive customer engagement. Sprout features a strong social media marketing tool, but it pales in comparison with the one Buffer provides.
Where Sprout Social excels, however, is in its customer engagement tools, allowing immediate and comprehensive access to customers worldwide via social media. This helps your business keep its finger on the pulse of your target market. You get to see what your customers want, what they expect, and how they feel—not only about the products and services your company provides but about how your company in particular provides them. This enables you to address the inevitable customer grievance quickly and effectively but also to build that positive viral presence, as your customers share their experiences and use their own platforms to spread the good word about your business.
BuzzSumo: This is a neat little tool that you probably have never heard of. But if your business operates in a niche market, then BuzzSumo is a must-have resource. In essence, BuzzSumo does one thing, but it does it really well: it is a powerful search engine specializing in niche markets. This allows you to quickly find premium content in your unique field for sharing with your highly specific niche customer.
Additionally, by using BuzzSumo’s keyword and topic searches, you can learn not only what but who is essential in your market. This makes your company relevant, vital, and present—and, perhaps best of all, it ups the odds that you will be able to identify and connect with those key influencers who can really help to drive your brand.
IFTTT: Let’s face it: the world of social media is changing from moment to moment. And you may not always be available to provide the near-instantaneous response your followers may come to expect. This is where a tool like IFTTT (If This Then That) comes into play. IFTTT is an extremely user- friendly app that allows you to build applets which will trigger specific posts when certain conditions (defined by you) are met. In addition, IFTTT can be customized to operate across multiple platforms, syncing to your profile to ensure that the responses you desire go out when, where, how, and under what circumstances you choose.
This means that you can customize IFTTT to automatically retweet positive reviews or to respond to specific predicted events in your industry. This ensures that your social media presence is always two of the most vital things in today’s online world: relevant and current.
Social Clout: If you want to get into the meat of all that social networking tools can do to help you build your business, then you need to learn about Social Clout. At its core, Social Clout is a social media listening tool. What this means is that this tool uses powerful analytics to assess the public communications being broadcast on social media and then funnels that vital data to you, helping you to better identify your target customers—and how to reach them—based on what they are discussing social media.
This ensures that you are spending your social media marketing time, money, and resources wisely. After all, what’s the point in talking if the group you’re talking to has no interest in listening? Social Clout helps you to build your brand—and drive your sales—by figuring out who cares about the things your company has to offer and ensuring that your social media marketing reaches that demographic specifically.
Canva: Let’s face it: your social media platforms don’t just need to “sound” good in words. They also have to look good. In fact, the visual appeal of your posts, your website, your apps, etc. may well be the most important first step in capturing your audience’s attention. After all, in an every-expanding ocean of social media advertising, it’s far more likely that your desired demographic will be arrested by what they see first, not by what they read first.
But creating arresting graphics can be intimidating, especially for newbies. This is why Canva is the Holy Grail for building a beautiful social media presence. It is extremely user-friendly, even for the least tech-savvy among us, but the images it produces are simply unsurpassed. The interface is a simple drag-and-drop and it also boasts a huge library of images, fonts, and templates which can be customized to your exact needs. The only limit is your imagination! And, best of all, it’s free!
HubSpot: HubSpot offers all the bells and whistles of social media marketing, allowing you to monitor your social media platforms and to post scheduled content that is eye-catching and audience-targeted. However, HubSpot’s best features may be its analytics. HubSpot allows you to receive real-time data related to your industry, your market, and your target demographic.
In this way, you enjoy the best of both worlds: a tool that allows you to plan and implement your social media marketing strategy and simultaneously assesses that strategy, determining how your market and your customer are evolving. This provides you with the relevant and real-time data you need to make the marketing, service, and operating decisions that will boost sales and drive your business’s overall performance.
HootSuite: Anyone who has been involved with social media marketing of any kind for any time at all will likely know about HootSuite. One of the most popular social media tools around, it gained its notoriety for a reason. Providing a robust but highly user-friendly suite of networking tools to enable you to develop exceptional content and post as scheduled across diverse platforms, HootSuite ensures a strong, relevant social media presence.
Above all, though HootSuite readily adapts to your business’s changing needs, and can easily expand as your company does. Thus, HootSuite easily accommodates the addition of marketing managers and a growing client base. Perhaps best of all, it boasts a strong professional development mindset, including a suite of resources to help those who are new to social media marketing learn the ropes while supporting even the most seasoned social media marketing in becoming even better. This is another of those vital resources that not only gives you the tools but also the training you need to succeed.
MeetEdgar: It’s not always easy to come up with new content. But in the world of social medial marketing, that’s not always a necessity in the first place. This is where a tool like MeetEdgar can be a time-saving lifesaver. MeetEdgar helps you to find and reuse so-called “evergreen” content, that is, those messages, resources, and other materials that maintain their relevancy and their currency across time.
MeetEdgar monitors your social media history for content that can be reposted across one or multiple platforms. After all, your list of followers is growing every day, and it is this premium content that helps win them. Newcomers will be intrigued and invested by this high-quality evergreen material, while faithful loyalists will be pleased to revisit old favorites. This can allow you to turn your focus to generating new content while ensuring that you still have a steady stream of stellar material going out in real time.
Social medial marketing is here to stay. There is simply no way that businesses can survive long in today’s global economy without it. Fortunately, you don’t have to be a marketing guru or a technological savant to optimize your social media marketing. With the help of just a few simple tools, you can construct a social media presence for your business that will win customers and drive sales worldwide.