Evaluate digital marketing tools on our curated database for marketers and small business owners.

 What is ?: Clarify your data while increasing its granularity.

Tool for Analytics and Reporting

Why use ?:

- Dashboard Solutions - Reporting

Segment Price: Free - $449+ /m | Segment Platforms: Cloud

6.5 / 10 Editor Rating
6.5 / 10 User Rating

Segment tracks you businesses actions on the web and/or mobile apps, normalizes the data and then sends it to "intergrations" and "warehouses". Basicaly, it is a customer data hub. Businesses send in their data from their device or platforms, and they translate and forward the information to their apps in a "language they can understand". So you can use one of their libraries to send all the customer data you have to one of their libraries which they then route through all the intergrations you have enabled which then can get stored in one of their warehouses so you can easily access it later.


  • Great for medium to large companies with too a lot of stake holders using different analytics solutions.


  • If you're not technical or salesfocused this probably isn't the tool for you.


  • Free
  • 50000 API Calls


  • $39/m
  • 1000000 API Calls


  • $449/m
  • 25000000 API Calls

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By on Last Updated: 07/19/2016

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