Evaluate digital marketing tools on our curated database for marketers and small business owners.
Segment tracks you businesses actions on the web and/or mobile apps, normalizes the data and then sends it to "intergrations" and "warehouses". Basicaly, it is a customer data hub. Businesses send in their data from their device or platforms, and they translate and forward the information to their apps in a "language they can understand". So you can use one of their libraries to send all the customer data you have to one of their libraries which they then route through all the intergrations you have enabled which then can get stored in one of their warehouses so you can easily access it later.