Evaluate digital marketing tools on our curated database for marketers and small business owners.

 What is ?: Conveniently run a variety of optomization tests on your site.

Tool for CRO

Why use ?:

- UX

Optimizely Price: Custom | Optimizely Platforms: Cloud

8 / 10 Editor Rating
8 / 10 User Rating

Optimizely allows you to run A/B testing on a web or mobile app so you can compare different variations of experiences to figure out which works better for visitors on web and mobile sites. Optimizely collects this data so that you can see which versions of the experiences (compared to your previous baseline) was the best user experience and implement it for more optimal web/mobile visitation of your sites. You can then share this information to all departments of you organization to become more efficient across the board.


  • Good for fast development.
  • Gives transparent results so that you can share said results with all company departments.
  • It has a straightforward interface.
  • Can allow business users opportunities to do some things only programmers were able to do before.


  • Intergration does take a bit more technical experience.
  • Experiences can take a while to load.
  • Overall the results page could be better laid out and it would be nice if it incorporated visuals for reports.


  • Custom

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By on Last Updated: 07/19/2016

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