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 What is ?: Lead driven social media management for the B2B space.

Tool for Social Media Marketing

Why use ?:

- Social Listening - Lead Nurturing - Reputation Management - Social Management - Social Analytics - Social Engagement

Oktopost Price: $200 /m - $2200 /m | Oktopost Platforms: Cloud

7.9 / 10 Editor Rating
7.9 / 10 User Rating

Oktopost is a b2b social media management platform. Schedule content to be published in advance and on multiple social media profiles, all from a single platform. Find and share the best and most relevant content to keep your followers engaged. Keep track of results for clicks, conversions, and engagement for each and every post, message, and source. A complete social listening suite allows you to keep an ear on all and only social conversations that matter to you. Oktopost includes adaptive tools for managing large social media teams.

Pros

  • Integration with CRMs help solve the social media ROI equation.
  • Seemless content curation feature is impressive.
  • Company wide social media calendar is extremely useful for large organizations.
  • Automatic queing of content is great.
  • Client access is usefil for keeping them in the loop.

Cons

  • While their business plan fits most use cases the same thing could be accomplished with a few other tools for cheaper.
  • The Advocacy Leaderboard while a great idea occupies a gray area in my mind - imagine if a large company made every single employee tweet their content.

200

  • Basic $ 200 / m
  • Social Publishing
  • Social Lead Attribution
  • Social Analytics
  • Content Curation

600

  • Business $ 600 / m
  • Everything in Basic
  • Salesforce Integration
  • Marketing Automation Integration
  • Social Advocacy



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By on Last Updated: 07/19/2016

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