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 What is ?: Go to system for basics of email marketing.

Tool for Email Marketing

Why use ?:

- Amplification - Starting a Business - Newsletters - Lead Nurturing

MailChimp Price: Free - $25 +/m | MailChimp Platforms: Cloud

8 / 10 Editor Rating
8 / 10 User Rating

MailChimp is an e-mail marketing product to assist you at every point in your e-mail marketing campaigns. The drag & drop platform makes it quick and easy to design high quality mailings, with options for collaboration like multi-user accounts and the ability to add comments within the editor which help to streamline the design process. E-commerce clients can connect their store with MailChimp’s hundreds of e-commerce integrations, allowing you to create better-targeted campaigns, automated product follow-ups, and back-in-stock messages. Marketing automation allows for the hands-free, highly targeted mailings based on subscriber behavior, preferences, and previous sales. MailChimp integrates with hundreds of popular platforms like Wordpress, Salesforce, Google, Facebook, Twitter, and Eventbrite, allowing you to sync data & import content while giving you the option of social targeting. MailChimp offers A/B testing to run the most effective campaigns possible, in addition to comprehensive analytics with advanced reporting. Includes a suite of mobile apps.


  • Cross platform sign up forms and apps for management
  • Customizable WYSIWYG email templates.
  • Push blog posts to users.
  • Great set of AB testing features for your email.
  • Broadly supported by third parties.
  • Nice add on features for targeting people on social and by timezone.
  • Broad API support


  • Cannot send out multiple lists at the same time.
  • Group system is robust but different from what some may be used to.
  • iPhone preview could be more accurate.
  • Forms and templating system could be a little better designed.


  • Cost $0 /m
  • Subscribers 0-2000
  • Emails per month 12000


  • Cost $10 /m
  • Subscribers 0-500
  • Emails per month Unlimited


  • Cost $20 /m
  • Subscribers 1001 -1500
  • Emails per month Unlimited


  • Cost $25 /m
  • Subscribers 1501 - 2000
  • Emails per month Unlimited

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By on Last Updated: 07/19/2016

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