Evaluate digital marketing tools on our curated database for marketers and small business owners.

 What is ?: Next level user tracking and feedback for analytics.

Tool for Analytics and Reporting

Why use ?:

- UX - Lead Nurturing

Hotjar Price: Free - $89 /m | Hotjar Platforms: Cloud

8.3 / 10 Editor Rating
8.3 / 10 User Rating

Has many tools to obtain data, analyze, and optomise a website. Heatmaps help understand what the users want/do on the site by showing their clicks, taps, and scrolling. This allows one to view the conversion funnel and figure out where visitors leave a site and improve/eliminate the issue. Hotjar also forms analytics that can help figure out what fields take to long to fill, which visitors leave blank, and why they may leave the site altogether. They also set up feedback polls that help figure out exactly what the consumers want and what may be preventing them from achieving it with targeted questions anywhere on your web or mobile site. You have to option to set up your on survey using a simple editor that will give you real time data and that you can export easily to other websites or people.

Pros

  • The next logical step for those who need more information that Google Analytics usefully provides.
  • Pretty much everything you could ever need to grow your business

Cons

  • Hotjar does take samplings so you are not goint to get every imagineable data point.
  • Lack of integration with some of its overpriced competitors.
  • Lack of some security features
  • Funnel lacks cohorts.

0

  • $0 /m
  • Included (per site): Sample size of 2,000 page views per day
  • Snapshot size of 1,000 visits for heatmaps forms 100 recordings
  • Manage up to 3 heatmaps funnel forms polls and surveys 300 recordings
  • Data storage for 3 months

29

  • $29 /m Included (per site): Sample size of 10000 page views per day
  • Snapshot size of 2000 visits for heatmaps forms and recordings
  • Manage an UNLIMITED number of items snapshots and recordings
  • Data storage for 6 months.



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By on Last Updated: 07/19/2016

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