Evaluate digital marketing tools on our curated database for marketers and small business owners.

 What is ?: The industry standard for understanding your site visitors.

Tool for Analytics and Reporting

Why use ?:

- Reporting - UX

Google Analytics Price: Free | Google Analytics Platforms: Cloud

8.8 / 10 Editor Rating
8.8 / 10 User Rating

Pros

  • The next logical step for those who need more information that Google Analytics usefully provides.

Cons

  • Not as heavy weight as some users may need, especially if you have an intense CRO program.

0

  • Consolidate all of your site data across a few useful parameters.
  • Understand the breakdown of your site traffic by channel (paid, orgnaic, direct, email, & social) as well as referral and demographic data.
  • Segment your audience to understand how specific audiences use your site.
  • Create dashboards and custom reports to actually make your data actionable.



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By on Last Updated: 07/19/2016

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