If you're a business owner interesting in the highest level of detail about your ranking perforamnce this is the tool for you.
Excellent local tracking capabilities,Nice that it includes KW data for Google Bing and Yahoo.
This tool will be useful for people who already have a solid pulse on a sites backlink profiler and performance KPIs but want an extra layer of granularity for their rankings.
Cons
Since rankings are more useful as indicators of general trends the focus on them on a daily basis may be overblown.
Keep in mind this tool is only going to cover one possible site KPI (however well it does so).
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