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 What is ?: Platform for email marketing campaigns with easy drip planning and an internal sales CRM.

Tool for Email Marketing

Why use ?:

- Starting a Business - Starting a Personal Brand - Newsletters - Lead Nurturing - CRM

ActiveCampaign Price: $45 /m - $225 /m | ActiveCampaign Platforms: Cloud

8 / 10 Editor Rating
8 / 10 User Rating

ActiveCampaign is an all-in-one e-mail marketing platform. The drag & drop e-mail builder is mobile friendly, and includes free templates and image hosting to help you create beautiful mailings easily, without using code or doing any extra work. Data driven segmentation allows you to group contacts by contact & social data, campaign interactions, activity on your site, and more, giving you a deeper picture of your contact base while enabling you to send better-targeted campaigns and driving automations. The marketing automation features create intelligent, behavioral based e-mails and trigger follow-up e-mails. ActiveCampaign offers A/B testing to ensure you’re sending the most effective possible e-mails, as well as real-time insights and comprehensive, actionable reporting, including GEO Tracking. ActiveCampaign supports hundreds of integrations.

Pros

  • Clean, intuitive interface.
  • Plenty of API integrations.
  • Helpful & responsive customer service.
  • Easy tagging & automations.
  • Cost effective, great features for the price.

Cons

  • User-friendliness of e-mail templates could be improved.
  • Occasional difficulties with contact management.
  • No mobile app.

45

  • Basic $45 /m
  • Up to 5000 contacts
  • Unlimited sending
  • Email Marketing
  • Send Newsletters
  • Marketing Automation
  • Basic Subscription Form
  • Chat & Email Support
  • Up To 3 Users

113

  • Plus $113 /m
  • Everything from Basic
  • Up to 5000 contacts
  • Unlimited sending
  • CRM w/ Sales Automation
  • Contact & Lead Scoring
  • Custom User Permissions
  • Advanced Subscription Forms
  • Custom Domain
  • Custom Branding
  • One on One Training
  • SMS Marketing
  • Up to 25 users

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By on Last Updated: 07/19/2016

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