Side by side comparisons of marketing tools.


Moz Pro: The authority on reporting, guided SEO, and content marketing implementation for beginners.

Moz Pro is for: SEO

Moz Pro Uses: - Site Moves - Competitor Analysis - Panda Penalties - Penguin Penalties - Starting a Business - Analytics - Keyword Research - Rank Tracking - Backlink Building - Site Audit

Moz Pro Price: $99 /m - $599 /m | Moz Pro Platforms: Cloud

SEMrush Rating
9.8 / 10 Editor Rating
7.9 / 10 User Rating
Moz Pro Rating
7.5 / 10 Editor Rating
7.5 / 10 User Rating

SEMrush Pros

  • See keyword ranks & estimated organic traffic for any website.
  • Organizes keywords by site area and type.
  • Real time position tracking.
  • Logical dashboard organization.

SEMrush Cons

  • Lack of data for newer websites.
  • Competitive keyword tracking could be improved.
  • Backlink analysis could be improved.

Moz Pro Pros

  • Their domain authority metric is an industry leader in determining a site's quality.
  • Their content marketing features are great.
  • MOZ has all the essential data on backlinks and social shares you need to make decisions.

Moz Pro Cons

  • The Macintosh of the digital marketing world, best designed, most user friendly, just not the most power under the hood.
  • The Keyword data does not have the amount of historical data and generally misses more than other companies.
  • While MOZ does well with fresh links, and often catches a few that others missed
  • It has by far one fo the smallest backlink sets of the competition
  • Pros will likely feel like data is often being sacraficed for design.
SEMrush Pricing

69.95

  • PRO $69.95/ m
  • Analytics
  • Results per report 10000
  • Reports per day 3000
  • Projects 5
  • Keywords to track 500
  • Pages to crawl 100000
  • Scheduled PDF reports 5

149.95

  • GURU $149.95/ m
  • Analytics
  • Results per report 30000
  • Reports per day 5000
  • Projects 50
  • Keywords to track 1500
  • Pages to crawl 300000
  • Scheduled PDF reports 20
  • Historical Data
  • Branded PDF Reports

549.95

  • GURU $549.95/ m
  • Analytics
  • Results per report 50000
  • Reports per day 10000
  • Projects Unlimited
  • Keywords to track 600
  • Pages to crawl 1200000
  • Scheduled PDF reports 50
  • Historical Data
  • Branded PDF Reports
  • Product Listing Ads
  • Multi User Managemen - 4 Users
Moz Pro Pricing

99

  • $99 /m
  • 5 Campaigns
  • 300 Keywords
  • 250000 Crawled Pages
  • No Branded Reports
  • 2 Users

149

  • $149 /m
  • 10 Campaigns
  • 750 Keywords
  • 500000 Crawled Pages
  • Includes Branded Reports
  • 10 Users

599

  • $599 /m
  • 100 Campaigns
  • 7500 Keywords
  • 1250000 Crawled Pages
  • Includes Branded Reports
  • Unlimited Users

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Disclosure: This site is a curated collection of the best marketing tools. If a tool that I would already be recommending has an affiliate program I'll probably include an affiliate link to them.