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Side by side comparisons of marketing tools.


Moz Pro: The authority on reporting, guided SEO, and content marketing implementation for beginners.

Moz Pro is for: SEO

Moz Pro Uses: - Site Moves - Competitor Analysis - Panda Penalties - Penguin Penalties - Starting a Business - Analytics - Keyword Research - Rank Tracking - Backlink Building - Site Audit

Moz Pro Price: $99 /m - $599 /m | Moz Pro Platforms: Cloud

SEMrush Rating
9.8 / 10 Editor Rating
7.9 / 10 User Rating
Moz Pro Rating
7.5 / 10 Editor Rating
7.5 / 10 User Rating

SEMrush Pros

  • See keyword ranks & estimated organic traffic for any website.
  • Organizes keywords by site area and type.
  • Real time position tracking.
  • Logical dashboard organization.

SEMrush Cons

  • Lack of data for newer websites.
  • Competitive keyword tracking could be improved.
  • Backlink analysis could be improved.

Moz Pro Pros

  • Their domain authority metric is an industry leader in determining a site's quality.
  • Their content marketing features are great.
  • MOZ has all the essential data on backlinks and social shares you need to make decisions.

Moz Pro Cons

  • The Macintosh of the digital marketing world, best designed, most user friendly, just not the most power under the hood.
  • The Keyword data does not have the amount of historical data and generally misses more than other companies.
  • While MOZ does well with fresh links, and often catches a few that others missed
  • It has by far one fo the smallest backlink sets of the competition
  • Pros will likely feel like data is often being sacraficed for design.
SEMrush Pricing

69.95

  • PRO $69.95/ m
  • Analytics
  • Results per report 10000
  • Reports per day 3000
  • Projects 5
  • Keywords to track 500
  • Pages to crawl 100000
  • Scheduled PDF reports 5

149.95

  • GURU $149.95/ m
  • Analytics
  • Results per report 30000
  • Reports per day 5000
  • Projects 50
  • Keywords to track 1500
  • Pages to crawl 300000
  • Scheduled PDF reports 20
  • Historical Data
  • Branded PDF Reports

549.95

  • GURU $549.95/ m
  • Analytics
  • Results per report 50000
  • Reports per day 10000
  • Projects Unlimited
  • Keywords to track 600
  • Pages to crawl 1200000
  • Scheduled PDF reports 50
  • Historical Data
  • Branded PDF Reports
  • Product Listing Ads
  • Multi User Managemen - 4 Users
Moz Pro Pricing

99

  • $99 /m
  • 5 Campaigns
  • 300 Keywords
  • 250000 Crawled Pages
  • No Branded Reports
  • 2 Users

149

  • $149 /m
  • 10 Campaigns
  • 750 Keywords
  • 500000 Crawled Pages
  • Includes Branded Reports
  • 10 Users

599

  • $599 /m
  • 100 Campaigns
  • 7500 Keywords
  • 1250000 Crawled Pages
  • Includes Branded Reports
  • Unlimited Users

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This site is based purely of our own experience and insight with the tools. Although we try ot update items as frequently as we can it's possible that some of the information may be out of date. Additionally although we try to stay on top of features and capabilities those can occasionally update rapidly. Forgive us if something is off, and please reach out so we can fix the situation. Disclosure: This site is a curated collection of the best marketing tools. If a tool that I would already be recommending has an affiliate program I'll probably include an affiliate link to them. But we only include tools we've worked with personally and know to be of legitimate value.