Side by side comparisons of marketing tools.

Infusionsoft: Platform for managing leads and turning them into buyers.

Infusionsoft is for: CRO

Infusionsoft Uses: - Lead Nurturing

Infusionsoft Price: $199 /m - $599 /m | Infusionsoft Platforms: On Site

HubSpot Marketing: All-In-One inbound focused content marketing solution.

HubSpot Marketing is for: Content Marketing

HubSpot Marketing Uses: - Site Audit - Keyword Research - Rank Tracking - Lead Nurturing - Amplification - Social Management - Social Analytics - Reporting

HubSpot Marketing Price: $200 - $2400 /m | HubSpot Marketing Platforms: Cloud

Infusionsoft Rating
8.7 / 10 Editor Rating
8.7 / 10 User Rating
HubSpot Marketing Rating
7.4 / 10 Editor Rating
7.4 / 10 User Rating

Infusionsoft Pros

  • Good automated marketing and campaign builder
  • Made for small businesses

Infusionsoft Cons

  • Expensive
  • Needs a fair amount of tech savy-ness to use
  • Does not have the best reporting
  • Complaints of misleading sales executives
  • Customer care is substandard

HubSpot Marketing Pros

  • Ideal for the small business owner who wants to track the big picture.
  • Makes content marketing and serious amplification to your key audience pretty easy. Especially for companies that struggle to find great devs, this can be a massive time saver.

HubSpot Marketing Cons

  • The big picture that HubSpot offers sacrafices some of the specifity you'd get with purpose driven tools (like SearchMetrics, ConvertKit, or SEMrush).
  • The internal analytics are not nearly robust enough for serious work.
  • If you're a business owner who needs the big picture, but has a heavier technical focus then go for MOZ.
Infusionsoft Pricing


  • Essentials $199/ mo
  • Best for Companies with basic marketing automation needs
  • Contact Management
  • Marketing Automation
  • Sales Automation
  • E-Commerce
  • 2500 Contacts
  • 12500 Emails/mo
  • 3 Users


  • Deluxe $299/ m
  • Contact Management
  • Marketing Automation Or Graphic
  • Sales Automation
  • E-Commerce
  • 5000 Contacts
  • 25000 Emails/mo
  • 4 Users


  • Team $599/ m
  • Contact Management
  • Marketing Automation
  • Sales Automation
  • E-Commerce
  • 20000 Contacts
  • 100000 Emails/mo
  • 10 Users
HubSpot Marketing Pricing


  • Managing Software Basic Monthly pricing (billed annually) : $200 /m
  • Included Contacts:First 100 free
  • Additional Contacts Pricing (per month):$100 per 1000 contacts
  • Site Visits (per month):3000
  • Subdomains Available:1
  • Email Send Limit (per month):10x Contact Tier Limit
  • Required Onboarding (one-time fee): $600
Infusionsoft helps collect data about your lead's behaviour on you website so that you can better engage with the leads and ultimately turn them into clients. You can track their engagement and therefore customize messages based on their unique customer profile.

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