The 189 Best Digital Marketing Tools on the Market

After spending years marketing we’ve summarized the best tools worth owning and the basics of each tool. Click below to jump to a specific section or just start exploring:

Jump to a tool section.

 

While there are tons of tools on the market, it's important to make sure you're picking the perfect tool for youyr set of needs and pricepoint.


SEO Tools

SEO tools are all about increasing the amount of information you have so you can make better decisions about how to optimize your site for search engines. The end effect is better rankings, more traffic, and ultimately more traffic. There are hundreds of ways to accomplish this but most tools hinge on helping you optimize the fundamental items that Google, Bing, and other search engines look at to evaluate the quality of a site. While we haven’t created an impossibly long list of every SEO tool ever made, we have rounded up the main ones used by experts and evaluated their strengths in specific areas. Click on any of the below tools to get a better sense of their use cases.


Pros

  • See keyword ranks & estimated organic traffic for any website.
  • Organizes keywords by site area and type.
  • Real time position tracking.
  • Logical dashboard organization.

Cons

  • Lack of data for newer websites.
  • Competitive keyword tracking could be improved.
  • Backlink analysis could be improved.

Ahrefs

The most complete resource for backlink data on the web as well as other useful data points.
$99 /m - $399 /m 

Ahrefs Uses:


Pros

  • ahrefs has the biggest backlink database of any produts.
  • Their historical index is particularly useful for penguin recoveries from bad backlinks.
  • Their keyword lab tool is especially useful for findig low traffic permutations of keywords during research.

Cons

  • Not a be all end all all-in-one solution, but probably the closest out there.
  • None really...if you can afford to add it to the arsenal do so.

Wayback Machine

An archive of everything thats happened on the web, pretty much since the beginning.
Free 

Wayback Machine Uses:



URL Profiler

Invaluable resource for merging site crawls with relevant social, analytics, and SEO data.
$19.95 / m - $39.95 / m 

URL Profiler Uses:



Cached Pages

See how google sees your site.
Free 

Cached Pages Uses:



Keyword Studio

Create a grouped master list of keywords for a site.
$39 /m - $399 /m 

Keyword Studio Uses:



DeepCrawl

Get in depth site audits quickly
$80 /m - $1750 +/m 

DeepCrawl Uses:



WebCEO

All in one solution for SEO best practices in your digital marketing.
Free - $375 /m 

WebCEO Uses:


Pros

  • High-quality SERP tracking.
  • Track rankings up to the 10th page of Google.
  • Gives broad view of overall ranking.
  • Plenty of SEO educational content.
  • Responsive customer service.

Cons

  • No GEO-specific rankings check.
  • Some lag time showing newly added back links.
  • Depth of analysis could be improved.

Keyword Tool

The best tool for generating keyword and long tail keywords across the most important channels.
$48 /m - $88 /m 

Keyword Tool Uses:



Gryffin

More Google search operators than you"d ever need.
Custom 

Gryffin Uses:



Kerboo

Suite of tools to add on top of their current stack giving you easier workflows for link building, link dissavowals, and rank tracking.
$249 /m - $2999 /m 

Kerboo Uses:


Pros

  • The fact that the LinkAudit tool imports from aHrefs Majestic and Google Webmaster tools is quite savvy.
  • Peek has a high-level of specificty when prospecting for possible opportunities.
  • The qualifying experience is pretty fast using their keyboard shortcuts and interface.
  • Can integrate nicely with Ahrefs and Majestic as well as your existing outreach workflow with Buzzstream or PitchBox.
  • Monitor can save hours over checking for links removals or adds manually.
  • Track keywords internationally and be alerted at serious fluctuations.

Cons

  • Kerboo is best for power users of other system like Ahrefs who do a great deal of URL qualifying.
  • Kerboo isn"t going to tie a sites whole digital marketing picture together for a practioner it is instead a great add on to a robust e-tool ecoystem.

Proxy-N-VPN

Private proxies for doing what you gotta do.
$15 / m - $125 / m 

Proxy-N-VPN Uses:




Pros

  • Quickly and easily harvest and sort through competitors’ keywords to efficiently identify top keywords.
  • Get estimates about competitors’ PPC spend.
  • Helps identify technology and industry trends based on SEO.
  • Kombat feature offers quick and visual analysis against competitors.
  • SEO Recon reports effectively assess client situation and opportunities.

Cons

  • Limit on number of sites that can be compared concurrently.
  • Interface can be confusing & could stand to be updated.


Pros

  • If you"re a business owner interesting in the highest level of detail about your ranking perforamnce this is the tool for you.
  • Excellent local tracking capabilities,Nice that it includes KW data for Google Bing and Yahoo.
  • This tool will be useful for people who already have a solid pulse on a sites backlink profiler and performance KPIs but want an extra layer of granularity for their rankings.

Cons

  • Since rankings are more useful as indicators of general trends the focus on them on a daily basis may be overblown.
  • Keep in mind this tool is only going to cover one possible site KPI (however well it does so).

WooRank

Break down of relevant performance metrics for your site.
$49 /m - $249 /m 

WooRank Uses:



SimilarWeb

Digital marketing insights for any site and app.
Free - $199+ /m 

SimilarWeb Uses:



Searchman

Understand and optomize your Apps app store rankings.
Free - $25 /m 

Searchman Uses:



Outdated Content Finder

Find outdated content that you can do better.
Custom 

Outdated Content Finder Uses:



Content Harmony

Chrome extension for viewing key metrics drawn from ahrefs, SEMrush, and MOZ
Custom 

Content Harmony Uses:



WebpageFX

Easily find opportunities to answer questions online and build content around questions users are asking.
Free 

WebpageFX Uses:



Website Penalty Indicator

Easy way to vizualize wether a site has been affected by a penalty.
Custom 

Website Penalty Indicator Uses:



OptimizeSmart

A massive list of every possible advanced query you could use.
Custom 

OptimizeSmart Uses:



Copyscape

Tool for checking the uniqueness of your site"s content.
Custom 

Copyscape Uses:



WikiGrabber

Find Wikipedia pages that you can make better.
Free 

WikiGrabber Uses:



Instant Proxies

Private proxies for doing what you gotta do.
$10 /m - $100 /m  

Instant Proxies Uses:



Google AdWords Display Planner

Best way to get useful audience information without expensive customer research companies.
$X/m 

Google AdWords Display Planner Uses:



Link Prospector

Great way to find opportunities to build links and pitch to.
$47 /m - $497 /m 

Link Prospector Uses:



Broken Link Builder

Find non-existant content you can replace for the links.
$47 /m - $497 /m 

Broken Link Builder Uses:



whitespark

The efficient way to build and fix local citations for your business.
$200 - $395 / One Time 

whitespark Uses:



OneLoad

Upload your videos to multiple services at the same time.
Free - $0 +/m 

OneLoad Uses:



Moz Bar

Tons of great free SEO metrics on sites and SERPS, the Spam Score is a massive plus while prospecting.
Freemium 

Moz Bar Uses:



Majestic

Excellent source of backlink data with in-depth analysis on it.
$49.99 /m - $399.99 /m 

Majestic Uses:


Pros

  • Fresh Index and Site Comparison tools are among the strongest around for back link profiling and tracking.
  • Reports provide comprehensive data.
  • Trust Flow, Citation Flow, and Topical Trust offer unparalleled strategic insights.

Cons

  • Shows back links that are no longer live, reducing accuracy.
  • Site design could be more attractive.

Advanced Web Ranking

A platform for understanding your rankings, local performance, and social.
$49 /m - $499 /m 

Advanced Web Ranking Uses:


Pros

  • High-quality scraping & proxy rotation.
  • Unlimited keyword capacity.
  • Comprehensive, in-depth reporting on rankings.
  • Fast processing.

Cons

  • Accessibility could be improved.
  • Interface intuitiveness could be improved.
  • Doesn’t run as well on Macs.

Chase the Footprint

Useful tool for generating advanced search queries to use in Google.
Free 

Chase the Footprint Uses:



Remove em

Tool for checking whether you have overoptomized anchor text in your backlink profile.
Custom 

Remove em Uses:



nTopic

Improve your contents organic performance by increasing it is relevancy.
Free 

nTopic Uses:



Moz Pro

The authority on reporting, guided SEO, and content marketing implementation for beginners.
$99 /m - $599 /m 

Moz Pro Uses:


Pros

  • Their domain authority metric is an industry leader in determining a site"s quality.
  • Their content marketing features are great.
  • MOZ has all the essential data on backlinks and social shares you need to make decisions.

Cons

  • The Macintosh of the digital marketing world, best designed, most user friendly, just not the most power under the hood.
  • The Keyword data does not have the amount of historical data and generally misses more than other companies.
  • While MOZ does well with fresh links, and often catches a few that others missed
  • It has by far one fo the smallest backlink sets of the competition
  • Pros will likely feel like data is often being sacraficed for design.

MOZ Content

Easily searchable collections of content on certain topics.
$59 / m - $199 / m 

MOZ Content Uses:



HitTail

Longtail keyword suggestions based off of your current site topics and traffic.
$9.95 /m - $79.95 /m 

HitTail Uses:



SERPWoo

Extremely detailed rank tracking for the keywords that matter to you.
$24.95 /m - $199.95 /m 

SERPWoo Uses:


Pros

  • Get alerts when there are large fluctuations for the Keyword you care about.
  • Get notified when new competitors pop up on a SERP.
  • Learn what may be changing the landscape in your industry.

Cons

  • Rankings are most useful as a general indicator so concentrating on daily changes especially across competitors may distract some marketers.

Moz Local

Tool aimed at helping non-techsaavy business owners manage thier local business profiles and reputations.
$84 /y - $120 /y 

Moz Local Uses:


Pros

  • Ensures that client’s brand, contact info, and message are consistent across directories.
  • Summarizes what a client has & what a client is missing in terms of citations, giving an overall score.
  • Provides links for manually updating errant listings.

Cons

  • Response time for updates in business location, hours, etc. could be improved.

SerpBook

Cheap daily tracking for the keywords you care about.
$9.95 / m - $329.95 /m 

SerpBook Uses:



directorycritic

Curated lists of directories worth actually bieng on.
Custom 

directorycritic Uses:



Merge Words

Build interesting longtail keyword combinations.
Free 

Merge Words Uses:



Robots txt Checker

Make sure your robots.txt is set up correctly.
Free 

Robots txt Checker Uses:



MonkeyLearn

Use machine learning to deconstruct the competition"s content.
Free - $1499 +/m 

MonkeyLearn Uses:



Quantcast

Big picture insights on what the competition sees.
Custom 

Quantcast Uses:



Our goal is to highlight best in class marketing tools by the specific uses cases that pertain to SEO, so that you can evaluate tools by specific uses like Keyword research, rank tracking, site audit, backlink building, panda penalty recovery, Backlink monitoring, penguin penalty recovery, and local marketing. While these are all the broad uses of any given SEO tool most SEO tools specialize in a few areas they either 1) aggregate keyword data or help with keyword research 2) audit a site for on-site or off-site ranking factors 3) aggregate backlink data and social metric for URLs or a content or 4) fulfill some highly specific task like creating unique queries in bulk for researching using Google like Gryffin or check for plagiarized content like Copyscape. But the core of the vast majority of tools fall into one of those 2 use cases.

 

Content Marketing Tools

There are thousands of content marketing tools out there. But at the end of the day content marketing is about amazing content and who sees it. While the tools here range from Free to quite expensive the overall goal is to create and create the best content you can within your budget. While we all feel like we’re one blog post away from greatness, better content marketing tools certainly always help. For that reason we have aggregated and compared the best digital marketing tools by their usefulness for content ideation, amplification, content curation, influencer identification, and influencer marketing.

Notifier

Automate Reaching out to influencers you"ve mentioned.
Free - $19 /m 

Notifier Uses:



ContentGems

Find the best content for a topic you"re interested in on the web.
Free - $199 /m 

ContentGems Uses:



Portent Title Maker

Get the creative juices flowing on a staid topics with some headline ideas.
Free 

Portent Title Maker Uses:



HubSpot Topic Generator

Translate some keywords and topics into headline ideas.
Free 

HubSpot Topic Generator Uses:



TrenDemon

Id and optimize your content conversion funnels.
$200 /m - $1000 +/m 

TrenDemon Uses:



Buzzsumo

Cost effective platform for investigating verticals by finding popular content - speeding up content ideation.
$99 /m -$999 /m 

Buzzsumo Uses:



Onalytica

Find the influencers that care about your content.
Free 

Onalytica Uses:

Onalytica matches the proportional usage of nouns in your content against an aggregate of what an influencer has posted on Twitter over the past 12 months to return the most relevant influencers. This will identify many more relevant influencers than keyword searching across social media listening tools.

Notey

Get you blog posts in front of some fellow writers.
Free 

Notey Uses:



Babbly

Syndicate your work across an internal community"s social media.
Free 

Babbly Uses:



MarketMuse

Algorithmially driven content audits for your site.
$495 +/m 

MarketMuse Uses:


Pros

  • Find content gaps on your site.
  • Find weak content on your site.

Cons

  • Going to be fairly expensive for a small-medium sized businesses.
  • Identifying content weaknesses may not build audience for smaller brands that are already underperforming.

HubSpot Marketing

All-In-One inbound focused content marketing solution.
$200 - $2400 /m 

HubSpot Marketing Uses:


Pros

  • Ideal for the small business owner who wants to track the big picture.
  • Makes content marketing and serious amplification to your key audience pretty easy. Especially for companies that struggle to find great devs, this can be a massive time saver.

Cons

  • The big picture that HubSpot offers sacrafices some of the specifity you"d get with purpose driven tools (like SearchMetrics, ConvertKit, or SEMrush).
  • The internal analytics are not nearly robust enough for serious work.
  • If you"re a business owner who needs the big picture, but has a heavier technical focus then go for MOZ.

Uprise

Get ideas, create content, and then measure the world"s reaction to your content.
$49.99 /m  

Uprise Uses:



Content Row

Go from keyword to viral title and article headline ideas in seconds.
Free 

Content Row Uses:



Grammarly

Your own in browser writing editor so can write good.
$29.95 /m - $1500 /m 

Grammarly Uses:

Grammarly helps make you a better and more powerful writer by correcting up to 10 times more mistakes than your basic word processor. Grammarly has the ability to scan for the proper use of over 250 advanced grammar rules. It will notice the incorrect usage of subject-verb agreement to article use to modifier placement. It will notice the incorrect word use in the context that your writing and will even help you choose better words using their context-optomized word choice suggestions.

Pros

  • Works with Outlook, Word Doc, and Chrome.
  • It is very thorough.
  • Even makes sure the spacing between words is correct.

Cons

  • Can be annoying for first time users.

Bundlr

Keep visual caches of inspiration during content creation.
Free - $19.99 /y 

Bundlr Uses:



MyBlogGuest

Community of bloggers looking for exposure.
Free 

MyBlogGuest Uses:

Simply put, it is a unique active community of bloggers. It unites bloggers who are interested with connecting with other bloggers, journalists, authors, and creators to publish their articles on their blogs. Optimally, it brings more attention to the author and more traffic to the blog owners blog.

Pros

  • Free sharing and high quality standards of the authors and the bloggers.
  • Useful for content marketing.

Cons

  • A little outdated and therefore not always the most user friendly.

Blog Engage

Get your content noticed by your network.
$14.40 /m - $1153.21 /m 

Blog Engage Uses:



 

Our goal is to highlight best in class marketing tools by the specific uses cases that pertain to SEO, so that you can evaluate tools by specific uses like Keyword research, rank tracking, site audit, backlink building, panda penalty recovery, Backlink monitoring, penguin penalty recovery, and local marketing. While these are all the broad uses of any given SEO tool most SEO tools specialize in a few areas they either 1) aggregate keyword data or help with keyword research 2) audit a site for on-site or off-site ranking factors 3) aggregate backlink data and social metric for URLs or a content or 4) fulfill some highly specific task like creating unique queries in bulk for researching using Google like Gryffin or check for plagiarized content like Copyscape. But the core of the vast majority of tools fall into one of those 2 use cases.


Digital PR Tools

Digital PR is usually the final frontier for any business. Some businesses are just inherently interesting, but for most people grabbing headlines is far from on their radar. While some of the other tool sets like PPC, SEO, and content marketing will help you make more cash money in the short term PR tools will matter eventually.

Email Hunter

The most convenient extension for finding emails addresses on a site.
Free - $199 /m 

Email Hunter Uses:



MailTester

Check wether or not an email is real.
Free 

MailTester Uses:



PRMatch

Results driven PR placement exchange marketplace.
Free 

PRMatch Uses:



KnowEm

Make sure that all of the information about your company is claimed and accurate.
$84.95 - $649 / registration 

KnowEm Uses:



Sidekick

Figure out who opens your email and learn about em.
Free - $50 /m 

Sidekick Uses:



ContentMarketer

Mange your content promotion outreach efforts in one place.
Free - $19 /m 

ContentMarketer Uses:



Email Hunter

Quickly find all the emails on a page or in LinkedIn
Free - $199 /m 

Email Hunter Uses:



Placemints

Service for managing your pitching and promotion efforts for you.
Custom 

Placemints Uses:



Publicize

Transparent alternative to traditional PR agencies focused on press releases, promo, and guest posting as a fallback.
Free - $800 +/m 

Publicize Uses:



PRX

Results driven PR that automates pitches or sponsors content.
$500 /Sponsor Post 

PRX Uses:



NinjaOutreach

Finding influencers and managing large outreach campaigns.
$29 /m - $249 /m 

NinjaOutreach Uses:



Conspire

Leverage your current network to find the best way to reach your pitch targets.
Free 

Conspire Uses:



Anewstip

Search and pitch directly to journalists.
Free - $149 /m 

Anewstip Uses:



ResponseSource

Pitch ideas to a journalists database or directly to their submitted queries.
Custom 

ResponseSource Uses:



Toucan

Notifications when journalists mention topics you"re interested in.
$50 /m - $200 /m 

Toucan Uses:



Spike

Pitch directly to journalists.
$299 /m - $599 +/m 

Spike Uses:



BuzzStream

Outreach platform for finding the sites you want to pitch ideas to.
$29 /m - $249 /m 

BuzzStream Uses:



Pitchbox

Platform for managing your outreach efforts and content creation, understanding your targets, and automating your prospect search.
$49 /m - $1000 /m 

Pitchbox Uses:



HARO

Daily emails from journalists and bloggers looking for interviewees.
Free - $149/m 

HARO Uses:



Muck Rack

Maximize the impact of your promotional efforts by pitching to journalists.
Custom 

Muck Rack Uses:



BuzzBundle

Keep an eye on any opportunity to mention your brand on the web.
Free - $399 /m 

BuzzBundle Uses:



Bananatag

Track you email open rate and get analytics on your outreach efforts.
Free - $225 /m 

Bananatag Uses:



Mention

Find people interested in your team or brand and build a relationship with them.
$29 /m - $99 +/m 

Mention Uses:



PitchRate

Pitch directly to database of journalist.
Free 

PitchRate Uses:



Boomerang

The easy way to create scheduled email sends and reminders.
Free 

Boomerang Uses:

Boomerang for Gmail is a tool that plugs into your Gmail account to help you regulate when you send and receive emails. Write emails and click Send Later to schedule them for a later date and time using a calendar or textbox option that understands natural language, for example, "next Tuesday." The Boomerang feature lets you archive messages that you don"t want to see in your inbox until you need them, archiving a message until a preset date and time when it will be returned to your inbox; starred, marked, unread, or sent straight to the top. Boomerang makes sure you follow-up with important people and messages by reminding you when an email requiring a response doesn"t get one, or by simply reminding you of important messages just in case. Boomerang works on mobile devices, including Android.

Pros

  • Schedules emails to be sent in advance.
  • Helps you remember to follow up by returning emails requiring a follow up to your inbox after a set period of time.
  • Useful tool to keep emails organized within Gmail.

Cons

  • Can glitch occasionally.

Pitching Notes

Notes on the best way to approach a selection of media opportunities.
Free 

Pitching Notes Uses:



Rapportive

Get personal info on contacts you"re speaking with in Gmail.
Free 

Rapportive Uses:

Rapportive is a Gmail add-on tool that helps you get a better idea of who you"re emailing. See pictures of your contactts next to their messages, and find out if they"re in your area. Get to know what your contacts do by seeing their job, company, and LinkedIn profile, as well as shared connections and other social profiles. Add contacts on LinkedIn without having to leave Gmail, and mention shared interests and connections. Last but not least, Rapportive"s info on your contacts take the places of advertisements on Gmail.

Pros

  • Easily links up with Gmail.
  • Instantly validates emails.
  • Provides social profiles and job titles of email correspondence.
  • Great for lead prospecting.

Cons

  • Information accuracy isn"t 100%
  • Limited number of uses per day.
  • Only works for emails linked with social media profiles.

ViralContentBuzz

Reciprocal content sharing on social networks.
Free 

ViralContentBuzz Uses:



Crystal

Get dirt on the people you email.
Free - $49 +/m 

Crystal Uses:



When you’re ready to make a serious investment in PR it’s important to fully weigh all the options available to you. Most PR tools either specialize in helping you find and reach out to influencers, or quicken your ability to get media mentions. While PR tools are about helping you build out your brand and reputation with consumers, the fact is that the short-term benefit is SEO backlinks. Remember that back link building is supposed to represent the natural process of accruing media mentions. If you get these digital PR tools you should be able to expedite growth. Digital PR can roughly be broken out into influencer identification, outreach management, media opportunities, social listening, and reputation management. We’ve rated all the associated digital PR tools by those metrics.

 

Conversion Rate Optimization Tools

SumoMe

The best social sharing and lead list growth plugin for wordpress.
Free - $100 /m 

SumoMe Uses:

SumoME has the ability to detect when a visitor is about to leave your site and automatically sends a lightbox to pop up that asks them to subscribe to your website to –of course – try and turn them into clients. They also use heatmaps to detect what parts of your website is getting the most traffic and, therefore, how you can accommodate them more thoroughly into your site. Through SumoME"s share option it also allows your visitors to share your contents with friends and coworkers – automatically advertising for you

Pros

  • Integrates well with other email management software
  • Features like highlighter let you tweet content that you highlighted
  • Google Analytics automatically integrated with Intercom
  • East-to-track conversations

Cons

  • Presence of branding on free version
  • Slow performance if options are installed
  • Expensive premium versions
  • All features may not be used by all visitors
  • Could have better customization options

Infusionsoft

Platform for managing leads and turning them into buyers.
$199 /m - $599 /m 

Infusionsoft Uses:

Infusionsoft helps collect data about your lead"s behaviour on you website so that you can better engage with the leads and ultimately turn them into clients. You can track their engagement and therefore customize messages based on their unique customer profile.

Pros

  • Good automated marketing and campaign builder
  • Made for small businesses

Cons

  • Expensive
  • Needs a fair amount of tech savy-ness to use
  • Does not have the best reporting
  • Complaints of misleading sales executives
  • Customer care is substandard

LeadChat

Attach a virtual sales team widget to your site.
$99 /m - $1299 /m 

LeadChat Uses:



LeadIn

Organize and understand your sites audience and their actions on your site.
Free 

LeadIn Uses:



GTmetrix

Test your site speeds and get actionable insights for improving them.
Free - $149 +/m 

GTmetrix Uses:

GTmetrix helps analyze the speed of which your website loads and where it may bottleneck and how to fix the bottleneck points. Key insights it offers is page speed, page load details (such as time, size, and number of requests), waterfall, video, and report history.

Kissmetrics

Event based tracking of individual users on your site through the customer journey.
$200 /m - $2000 +/m 

Kissmetrics Uses:



Intercom

Easy widget for speaking directly with customers on your site.
$820 /m - $1321 /m 

Intercom Uses:

With Intercom, you can acquire clients by talking to visitors to your site with the information collected on what exactly about your site interests them. Once the visitors are engaged, you can onboard them and hit them with more targeted messages on what they are interested in from your site. From there you can get feedback from your clients in order to keep them optimizing your site.

Pros

  • Real time interaction with customers
  • You can tag users based on specific events
  • Targeted automative messaging
  • They have a global support team
  • Overall is very user friendly

Cons

  • Can be a little slow
  • Targeting can be limited
  • real time communication can be a mess
  • The UI to create a new message is difficult to use
  • API documentation needs improvement

WebPagetest

Visualization of your sites architecture and it is impact on speed.
Free 

WebPagetest Uses:



Augur

Put a face to users and recognize them across devices.
Custom 

Augur Uses:



Optimizely

Conveniently run a variety of optimization tests on your site.
Custom 

Optimizely Uses:

Optimizely allows you to run A/B testing on a web or mobile app so you can compare different variations of experiences to figure out which works better for visitors on web and mobile sites. Optimizely collects this data so that you can see which versions of the experiences (compared to your previous baseline) was the best user experience and implement it for more optimal web/mobile visitation of your sites. You can then share this information to all departments of you organization to become more efficient across the board.

Pros

  • Good for fast development.
  • Gives transparent results so that you can share said results with all company departments.
  • It has a straightforward interface.
  • Can allow business users opportunities to do some things only programmers were able to do before.

Cons

  • Intergration does take a bit more technical experience.
  • Experiences can take a while to load.
  • Overall the results page could be better laid out and it would be nice if it incorporated visuals for reports.

UsabilityHub

UI feedback from real users
$99 /m 

UsabilityHub Uses:



Personyze

Fine tune you website for specific audiences.
Free - $2499 /m 

Personyze Uses:



VWO

Understand what"s holding users back and test solutions to fix it.
$49 /m -$999 /m 

VWO Uses:



LeadPages

A conversion focused system for generating more leads across landing pages and mobile phones for targeted engagement.
$25 /m - $199 /m 

LeadPages Uses:


Pros

  • Probably one of the easiest AB testing and landing page systems to work with.
  • Everything is pretty much templated for you out of the box and performance tuned.
  • Their template library highlights some of the most succesfull designs.
  • LeadLinks makes it easy to add customers to certain email lists.
  • LeadDigits makes for creative promotions with cell phones.

Cons

  • Not a great deal of design freedom or tweaking you can do in templates.
  • Not going to work with people that want to experiment heavily.

Customerio

Scale email segmentation and personalization easily.
$100 /m - $1250/m 

Customerio Uses:

Collects data from what your potential clients do or don"t do on your website, giving you more insight on what they may be looking for from your website. From there you can send targeted to the point messages to the visitor and hopefully make them a customer.

ONTRAPORT

All in One platform for running a site, selling online, and email + SMS marketing automation.
$79 /m - $597/m 

ONTRAPORT Uses:



Kraken Image Optimizer

Easily keep large images from tanking site performance.
$9 /m - $79/m 

Kraken Image Optimizer Uses:



Qualaroo

Integrated customer surverys for getting customer insights out of analytics.
$69 /m - $499/ m 

Qualaroo Uses:



Eager

The painfree way to test out new functionality on your site.
Free 

Eager Uses:


Pros

  • Good for non tech saavy people.
  • Nice set of apps come baked in especially instantclick

Cons

  • There is always the possability of a module like this causing interference with other widgets on your site.
  • Developers used to total control might not enjoy the plug and play functionality.

FullStory

View user recordings to understand how they use your site
$199 /m - $849 /m 

FullStory Uses:



Instapage

The cheap landing page creator for split testing.
$29 /m - $79/m 

Instapage Uses:


Pros

  • The lowest barrier to entry of any system for testing landing pages
  • WordPress integration is useful.

Cons

  • Feature set is not that robust
  • Not a big community to draw from that uses the product.

Crazy Egg

Heatmaps for understanding and segmenting your users by how they"re interacting with your site.
$9 /m - $99 /m 

Crazy Egg Uses:



Blog Post Headline Analyzer

Analyze your headline quality.
$15 /m -$600 + /m 

Blog Post Headline Analyzer Uses:



Advanced Marketing Institute

Another tool for analyzing headline quality.
Free 

Advanced Marketing Institute Uses:



 

Analytics & Reporting

Google Analytics

The industry standard for understanding your site visitors.
Free 

Google Analytics Uses:



Talkwalker

Audience and brand insights from your social media presence.
Free - $3000 /m 

Talkwalker Uses:

Gives you high quality propriety data for accurate social media analytics. It allows you to tap into social convos. from more than 10 social networks and global online media outlets. With more than 50 filters you can refine your results almost however you want to. Talkwalker will let you monitor realtime results and allow you to access up to 2 years of historic data. The search query syntax can help you find further insights you may need. With all this data you can quilckly filter to improve consumer understanding, you can benchmark yourself against competitors, get access to a range of advanced KPI"s- response rate, engagment rate, and follower growth, and discover influencers or other demographic data.

Pros

  • The amount of search queries, custom filters, client ready graphs, and the ability of exporting said graphs to other documents and websites.
  • Great for twitter monitoring and reporting of other instant live data.
  • The alerts for when someone talks about the product or one realated.

Cons

  • Can be slow for some verticals.
  • Doesn"t work with Tumblr - must manually add external links for some websites.
  • Not always the most user friendly.
  • Automated sentiment needs refining.

Geckoboard

Plug and play dashboarding solution for the whole team.
$49 - $399+ /m 

Geckoboard Uses:

GeckoBoard is a realtime dashboard that will give you quick glances at your most valuable metrics. You just need to idetify your business objective and highlight your KPI"s that are in line with your companies current objectives. You import all the data from the services you are using to build your KPI dashboard to view all your data from different parts of your company. From there you can view your board as a whole company to visualize whats working and what needs to be improved upon.

Pros

  • Select the KPIs you care about and get rolling.
  • Keep the whole company on the same page.

Cons

  • Lacks customization.
  • It is great for headline issues but if you"re looking for a more complex and detailed report look elsewhere.

Hotjar

Next level user tracking and feedback for analytics.
Free - $89 /m  

Hotjar Uses:

Has many tools to obtain data, analyze, and optomise a website. Heatmaps help understand what the users want/do on the site by showing their clicks, taps, and scrolling. This allows one to view the conversion funnel and figure out where visitors leave a site and improve/eliminate the issue. Hotjar also forms analytics that can help figure out what fields take to long to fill, which visitors leave blank, and why they may leave the site altogether. They also set up feedback polls that help figure out exactly what the consumers want and what may be preventing them from achieving it with targeted questions anywhere on your web or mobile site. You have to option to set up your on survey using a simple editor that will give you real time data and that you can export easily to other websites or people.

Pros

  • The next logical step for those who need more information that Google Analytics usefully provides.
  • Pretty much everything you could ever need to grow your business

Cons

  • Hotjar does take samplings so you are not goint to get every imagineable data point.
  • Lack of integration with some of its overpriced competitors.
  • Lack of some security features
  • Funnel lacks cohorts.

Klipfolio

Pain free analytics across all your platforms.
$24 /m- $199 + /m 

Klipfolio Uses:

Klipfolio is a platform for creating real time business dashboards with data and performance driven teams. It gives the users the ability to form custom visuals from data mashups with Klipfolio"s intuitive visualization environment. Basically, users can build a chart that takes data from Google Analytics, SalesForce, and SQL databases to make unique business insights. They also offer pre-built klips and klipstarts that make it possible for users to build entire dashboards in moments.

Mixpanel

Analytics for literally tracking every user touch point.
Free - $2000+ /m  

Mixpanel Uses:


Pros

  • Strong focus on user actions rather than pageviews.
  • Excellent cohesive view across web and apps
  • As intricate as you want to get with tracking.
  • Clearly designed by practitioners so worth taking the time to learn.
  • Likely to continue evolving.

Cons

  • Will take some set up to get the most value out of it.
  • Since it does everything a pro could need it could also be intimidating for less technical people.

Simply Measured

Social analytics for geting the most value out of your social media marketing.
$500 - $2000+ /m 

Simply Measured Uses:

With Simply Measured you can analyze all your paid, owned and earned activity from all of your social media networks - even the ones that do not export data, such as Google and Instagram. You can see the data however you need it whether its online, in excell reports, or a powerpoint. The reports do a great job of showing the impact of a businesses brand for social marketers and sharing the data to help optimize the outcomes of the company.

Pros

  • Nearly all social channel data is available, reports are user friendly and the visuals are great.
  • Key insights generated in their dashboad give a quick glance for context on buisness perfomance.
  • Great customer service, as well.

Cons

  • Could be easier to compare to data sets - such as comparing one months data to another.
  • Depending on how much you"re trying to monitor, it can get a little expensive.

Cyfe

Integrate all your KPIs in one view.
Free - $19 /mo  

Cyfe Uses:

Cyfe is an all in one business dashboard app. It will help you analyze you business data all in one place. You can connect your email, blog, any social media accounts, website, and even more to Cyfe"s dashboards to get a well rounded view of your business and how to make it opporate more smoothly. You can connect your internal compay data as well by using custom widegets.

Enginuity

Get actionable data driven insights from your user engagement with content.
$79 - $299+ /m 

Enginuity Uses:



Raven

SEO, PPC, and Inbound Marketing metrics made easy.
$99 /m - $249 /m 

Raven Uses:

Raven helps monitor what is important to your clients and you for their campaigns/websites. It helps creates a very detailed, intereactive, and easy to comprehend report of what exactly is going on within the website. Raven"s Site Auditor automatically crawls any website for key SEO areas and supports googles lastest requirements such as page speed and mobile responsive design. With a quick view of Audit summary one can zoom in on any category and see what area needs attention and why. One can store mass amounts of data for unlimited reports. You can store an entire link building campaign for content outreach. Integrate 20 plus data sources, including Google Analytics and Google Search Console.

Pros

  • Ability to put all info in one location
  • Easy to read graphs.
  • Easy to schedule reports for clients
  • Reliable integration with google analytics and Search Console.

Cons

  • Can be glitchy.
  • Slow to collect data.
  • Cannot track changes made by others.

Segment

Clarify your data while increasing its granularity.
Free - $449+ /m 

Segment Uses:

Segment tracks you businesses actions on the web and/or mobile apps, normalizes the data and then sends it to "intergrations" and "warehouses". Basicaly, it is a customer data hub. Businesses send in their data from their device or platforms, and they translate and forward the information to their apps in a "language they can understand". So you can use one of their libraries to send all the customer data you have to one of their libraries which they then route through all the intergrations you have enabled which then can get stored in one of their warehouses so you can easily access it later.

 

Social Media Marketing Tools

brand24

The best platform for making sure your brand is involved in conversations around it as they happen.
$49 /m - $349 /m 

brand24 Uses:

Brand24 is a social media marketing tool that helps you keep track of what people are saying about your brand. The Influencer Score helps you pick out the most influential people in social media, while Sentiment Analysis feature categorizes your mentions according to positive, negative, or neutral tone. Easily collaborate across teams with shared projects, alerts, and results. Segment results according to specific topics, keywords, and word-clouds. Discover the smartest way to market with social listening tools to help you find leads and promote to the right people in the right places. Search the social web for hot trends and topics while keeping an eye on the competition.

Pros

  • Useful filters.
  • Tracks trends & topics of interest.
  • Responsive customer support.
  • Simple, attractive interface.

Cons

  • Could include more synthetic reporting.
  • Occasionally misses pieces of data.

Rival IQ

The best platform for those who want to track and be competative with their social media marketing.
$199 /m - $439 /m 

Rival IQ Uses:

Rival IQ is a tool providing digital marketing analytics for SEO, six social channels, and web content. Social media tracking tools help you analyze and increase engagement, providing insights to your strengths and opportunities that help you increase your follower base social media marketing ROI. Social Post Analysis shows you the most effective posts across your competition to help you learn about the social strategies of your competitors. Get an idea of where you stand with competitive analysis of your engagement, content, keywords, and more with channel-specific Powerpoint reports. Rival IQ sends you alerts whenever a competitor does something of interest. Enjoy multi-user accounts, a custom chart builder, and company tagging.

Buffer

Best way for people to get started managing multiple social media accounts for themselves.
Free - $250 /m 

Buffer Uses:

Buffer is a social media marketing software that allows you to manage all your social networks from a single platform. Share your content at the optimal moments to reach your fans and followers. Decide whether you want to post the same message to all your social networks, or customize your content for each network. The Pablo image editing tool lets you create original visual content with the perfect size and formatting for Facebook, Twitter, Instagram, and Pinterest; typography included. Buffer integrates with the most popular social networks, including Facebook, Twitter, Instagram, Google+, LinkedIn, and Pinterest.

Pros

  • Pinterest support is a must have.
  • The feed inclusion is excellent.

Cons

  • Not going to be the best tool for large teams or cross disciplinary teams to cooperate.

CoSchedule

Customer focused social media platform built around integrating your social media and content marketing efforts.
$15 /m -$600 + /m 

CoSchedule Uses:


Pros

  • Integration directly from drive to wordpress is invaluable.
  • Overview calendar for team is exceptionally useful.
  • Really shines through for teams cutting down on typically time sinks.
  • bitly GA and Wordpress integration are useful.

Cons

  • No support for Pinterest.

Quuu

Automated Content Curation for your social or content marketing.
Free - $10 /m 

Quuu Uses:



Sprout Social

Social media management for large teams managing multiple accounts.
$59 /m - $500/m  

Sprout Social Uses:

Sprout Social is a social media marketing management platform with tools for engagement, publishing, analytics, and team collaboration. The Smart Inbox allows you to see and manage messages from all of your social networks in a single, filterable feed. The Social CRM allows you to build a more complete customer profile, giving you access to view full Twitter conversation histories, customize contact records, and share notes with your team. Sprout Social simplifies the entire publishing process, letting you shorten links, attach photos, and target specific audiences as you draft, schedule, queue, and post messages to Facebook, Twitter, LinkedIn, and Google+. Share your calendar and plan content with your team. Analytics delivers post to profile-level insights, with visually appealing, custom-branded reports.

Pros

  • Design is intuitive and great for larger teams managing overlapping social media accounts.
  • CRM integration is an incredibely useful feature.
  • Calendar overview is great.

Cons

  • Coming Soon

Twitter Counter

In depth twitter specific analytics.
$10 /m - $150 /m  

Twitter Counter Uses:

Twitter Counter is a tool providing analytics for Twitter. Track your account growth, and get an overview of your latest followers, as well as of who is unfollowing your account. The Twitter tracker helps you keep in touch with the most important twitter conversations, monitoring the most important hashtags and keywords. Twitter Counter creates graphics and charts that plot your growth compared to clients and competitors, giving you visual, quantified data on your success. Get insightful reports on accounts" growth and engagement metrics in PDF"s that can be exported to a CSV.

Pros

  • Complete metrics for everything twitter related.
  • Excellent way to track engagement with users and across multiple twitter accounts.

Cons

  • Twitter is such a small piece of the pie it may not make sense to use a single use driven application.

Nuzzel

Keep up to date with social media conversations.
Free 

Nuzzel Uses:



Oktopost

Lead driven social media management for the B2B space.
$200 /m - $2200 /m 

Oktopost Uses:

Oktopost is a b2b social media management platform. Schedule content to be published in advance and on multiple social media profiles, all from a single platform. Find and share the best and most relevant content to keep your followers engaged. Keep track of results for clicks, conversions, and engagement for each and every post, message, and source. A complete social listening suite allows you to keep an ear on all and only social conversations that matter to you. Oktopost includes adaptive tools for managing large social media teams.

Pros

  • Integration with CRMs help solve the social media ROI equation.
  • Seemless content curation feature is impressive.
  • Company wide social media calendar is extremely useful for large organizations.
  • Automatic queing of content is great.
  • Client access is usefil for keeping them in the loop.

Cons

  • While their business plan fits most use cases the same thing could be accomplished with a few other tools for cheaper.
  • The Advocacy Leaderboard while a great idea occupies a gray area in my mind - imagine if a large company made every single employee tweet their content.

Klear

The nicest compendium of influencers to serach from and interact with.
Free - $249 /m 

Klear Uses:

Klear is a social media marketing platform that connects you to the most influential users on Facebook and Twitter. Find influencers in your niche with an influencer search engine that combs through 200 million profiles, 60,000 categories, and 5 years of historical data. Get access to deep social profiles on any and all influencers of interest, including influential topics, top performing content, influence metrics, close network, audience demographics and much more. Build relationships with influences while Klear provides analytics that show you how your campaigns are doing, with full reports on brand impact broken down into granular KPIs.

Pros

  • Makes it easy to find the most important influencers in a given niche.
  • Excellent insight metrics.
  • Great customer service.
  • Highly customizeable.

Cons

  • No direct integration with Facebook & Twitter ads.
  • Does not work with Youtube, Instagram, LinkedIn, Google+, and other networks beyond Facebook and Twitter.

Hootsuite

The best way to manage multiple social media accounts.
$0 /m - $8.99 +/m 

Hootsuite Uses:

Hootsuite is a social media marketing software that lets you manage all of your social networks from a single platform. Schedule messages for future publication while monitoring and engaging your social audiences. Add and collaborate with multiple Team Members to share your social workload. Use Hootsuite"s Analytics to get a view of how well your social campaigns are working, and figure out what to keep and what to change in terms of reaching your audiences and getting the greatest returns on your social media efforts. Hootsuite includes secure logins, profile protections, and permission levels for your protection. The App Directory gives you a collection of more than 80 applications in your dashboard, including YouTube, Instagram, Reddit, and Marketo.

Pros

  • Great way to manage social media in bulk.
  • Seemless communication from inside the platform.
  • Content suggestions are somewhat useful.

Cons

  • Not going to work with Pinterest.
  • The design can be intimidating for new users.

knowem

Keep all your online identity bases covered.
$84.95 - $649 / registration 

knowem Uses:



SharedCount

Easy way to get social metrics and an easy to use API.
$40 /m - $450 /m 

SharedCount Uses:



ShortStack

Run social media anchored contests and sweepstakes to build audience engagement.
Free - $399 + /m 

ShortStack Uses:

ShortStack is a social media marketing platform that helps you to build social media campaigns that accomplish your specific objectives. Create contests and give-aways that stimulate traffic and increase engagement, as well as special offers and discounts that encourage and retain your customer base, increasing revenue. Build forms for newsletter signups, "contact us", reservations, and testimonials, in addition to landing pages with specialized objectives. Embed campaigns on your blog or website, and create product galleries that link customers to your e-commerce sites to increase online sales. ShortStack includes tools to create campaigns in Facebook (including app building), Twitter, and Instagram.

Pros

  • Drag and drop landing page system is convenient for getting social campaigns moving apart from developers.
  • Integration with other CRM and email marketing platforms.

Cons

  • Coming Soon

Woobox

A variety of sweepstakes, contests, and giveaways to boost your audience engagement.
$0 /m - $3000 /m 

Woobox Uses:

Woobox is a platform that allows you to create interactive applciations for social media, web, email, and mobile. Create your applications as landing pages, or embed them wherever you like. Create coupons with unique codes, photo & video contests, individual & group deals, rewards, quizzes, and polls to boost social engagement. Easily set up sweepstakes, collect entries, and pick winners. Add tabs for Twitter, Instagram, Pinterest, and Youtube to Facebook page tabs. Woobox includes a number of tools to streamline Facebook advertising, allowing you to easily promote posts & offers, customize audiences & automatic ad triggers, and remarket to users who have visited your website.

Pros

  • Lets you rest assured that any promotions you run on social media are in compliance, ensuring that you are not at risk of incurring penalties or having your promotions removed.
  • Administrative panel is intuitive and easy to configure.
  • Makes it easy to install tabs on Facebook.

Cons

  • It would be nice to add a way to view live apps as they appear publicly within the platform.
  • Free features are somewhat limited.

Mentionmapp

Visually understand the nodes between twitter users & hashtags.
Free 

Mentionmapp Uses:

Mentionmapp makes it easy to vizually explore conversations as they happen on Twitter. For brands trying to understand the users and news in specific verticals and the users within it this makes it easy to find competeing verticals and shoulder niches. Additionally users and brands can monitor occurences and news in regions or gauge & verify the people/profiles and the conversations they"re having.

Viraltag

Manage all your visual assets for social media in one place.
$24 /m - $249 /m 

Viraltag Uses:

Viraltag is a platform that helps you manage image-based social media campaigns, driving engagement and helping you to find new customers. Advanced scheduling tools allow you to plan posts ahead of time for instagram, Twitter, Facebook, Tumblr, and LinkIn. Pick images from any website with the browser extension, upload in bulk, post clones, and edit your images. Your social media calendar is shareable, to optimize collaboration. Viraltag gives you access to an endless array of stock and user-generated images. RSS lets you have unlimited content feeds, and Canva integration lets you create unique visuals. Viraltag shows you the best time to post on any and all networks, with specific engagement metrics for every scheduled post, integrating with Google Analytics for traffic reports. Analytics helps you to measure and improve performance.

Pros

  • Nice that you can manage all your visual assets across social media playforms in one palce.
  • Best for singular shops with a heavy emphasis on a visual product or market.
  • The pinterest integration is solid especiallly for building new boards.

Cons

  • Functionality is going to get strained on bigger projects or for agencies.

How The Internet* Talks

Google trends but for Reddit.
Free 

How The Internet* Talks Uses:



RiteTag

Chrome extentions for crafting your tweets around the most succesful hashtags.
Free 

RiteTag Uses:



Hashtagify

Explore the most useful hashtags for your social media posts.
$0 /m - $3499 /m 

Hashtagify Uses:



Social Mention

Search for mentions of your brand or productd on the web.
Free 

Social Mention Uses:



Queryfeed

Turn any Twitter feed into an RSS feed.
$0 /m - $4.99 /m 

Queryfeed Uses:



Followerwonk

The best platform for leveraging twitter to contact and find influencers.
$0 /m - $79 /m 

Followerwonk Uses:

Followerwonk is a social media marketing software that provides analytics and social growth tools for Twitter. Search Twitter bios and compare accounts to find and connect with influencers that will help you build your brand. Use analytics to break down your follower base by location, bio, who they follow, when they tweet, and more to cultivate better relationships & greater engagement, as well as to match gains and losses in followers to specific activities. Followerwonk delivers easy-to-read visuals contrasting your Twitter relationships with your competitors, with shareable reports.

Pros

  • Feature for searching bios and profiles is incredibly useful for content amplification and influencer marketing.
  • Being able to understand who influencers follow is also incredibly useful with their Analyze tool.
  • Sorting your own followers can be useful.

Cons

  • Twitter isn"t as dominant a part of the slice as it was a few years ago so the concentration on it here is of limited worth.
  • Many of the other analytics features have been done better elsewhere or come bundled into larger packages.

Crowdbooster

Platform for helping you engage, respond to, and build your audience on social media.
$9 /m - $119 + /m 

Crowdbooster Uses:

Crowdbooster is a tool to help you measure and optimize your social media marketing efforts on Facebook and Twitter. Get real-time data with quick and easy reports on your performance metrics. The dashboard builds beautiful graphs and tables that you can easily edit and export to CSV. Crowdbooster recommends the best times to post so you can schedule posts ahead of time for maximum engagement from followers and fans, and shows you who is most engaged with your content to give insights as to the best people to engage with, and the best ways to improve content for your audience. Streamline the collaborative process by granting clients direct access to your dashboard, and setting custom permission and access levels for each of your team members.

Pros

  • U.I. is easy to navigate.
  • Easy to read graphs offer helpful trend analysis.
  • Makes it easy to access old tweets & track their effectiveness.
  • Good recommendations on best times to tweet.

Cons

  • Does not include Google +, Pinterest, or Instagram.
  • Occasionally fails to to retrieve all tweets within a specified time period.
  • Does not track clicks on links in post.

 

Email Marketing Tools

Revue

The easiest way to create your own newsletter roundup.
Free - $25 /m 

Revue Uses:



ConvertKit

Full featured email platform driven by conversions for those serious about getting the most out of their email campaigns.
$79 /m  

ConvertKit Uses:

ConvertKit is an e-mail marketing tool for professional bloggers. Create attractive and responsive opt-in forms that can seamlessly fit anywhere on your site to help build your subscriber base. The platform includes intuitive, visual drip e-mail courses that are organized logically, allowing you to see your full drip e-mail sequence on a single screen so you can write them as they will be read. ConvertKit’s marketing automation allows you to reach the subscribers most likely to make you money, by automatically sending follow-up messages after purchases, up-selling subscribers on other products, excluding customers from receiving pitch e-mails, and more. The ConvertKit platform itself supports a number of specific integrations, and you can connect hundreds more tools and services directly through the Zapier integration.

Pros

  • Segmented breakdown of wher subscribers came from
  • create easily incentive subscribers.
  • Nice resend features
  • Easy to vizualize drip campaigns.
  • Nice profiles of users on your lists

Cons

  • If newsletters are your only goal mailchimp would be a cheaper and easier option.

SurveyMonkey

Get inteligence from customers.
Free 

SurveyMonkey Uses:

SurveyMonkey is a tool that allows you to easily create any kind of survey, from quick polls to in-depth market research, and analyze your results. 15+ survey question types as well as custom logo & branding ensure that you can design and customize your survey to meet your needs exactly. Your surveys include page, question, and skip logic, and can be distributed through mobile, web, and social media. Additionally, SurveyMonkey delivers robust analytics so that you can make strategic decisions based on your surveys, with real-time results, text analysis, SPSS integration, custom reporting, and more. SurveyMonkey supports integrations with partners, and is available in mobile apps for iOS and Android.

Pros

  • Full features allow for high degree of customization.
  • Records incomplete survey responses.
  • Includes variety of prefabricated questions according to genre of survey.
  • Quickly populates graphs, charts, and visual aids from survey results.

Cons

  • Adding features quickly gets expensive.
  • Free plan has very limited features while interface shows users features they can’t access.
  • Doesn’t allow users to add CSS or other features to customize visuals beyond preset colors and themes.

GetResponse

Grow user engagement through email marketing, landing page optimization, and integration with webinars.
$15 /m - $799 /m 

GetResponse Uses:

Whether you’re a small business owner or a professional marketer, GetResponse is designed to simplify and help you get the most out of your e-mail marketing campaigns. The intuitive, drag & drop e-mail creator allows you to construct effective and visually appealing e-mails even if you’re not the least bit code-savvy, and the software provides 500+ professionally designed templates as well as access to over 1,000 photos from iStock. The Inbox Preview feature allows you to see exactly how your e-mails will appear in all popular e-mail clients. GetResponse optimizes the targeting of your e-mail marketing campaigns by segmenting your contacts into similar groups, maximizing your conversion ratios and profitability with automated time- and action-based messages. Plus, you get A/B testing for up to 5 versions of each of your mailings, so you can make sure you’re sending the most effective e-mails to your subscribers. GetResponse mobile apps are available for iOS and android.

Pros

  • Effective marketing automation.
  • AB testing allows you to analyze and optimize every element of your emails.
  • Quickly creates and publishes landing pages.
  • Offers 500+ form templates as well as a plain HTML editor.
  • Highly responsive customer support.

Cons

  • Template flexibility could be improved- moving text and images can be difficult.
  • Integration into existing SaaS programs could be improved.
  • Strict mail policies.

Betaout

eComm oriented platform for increasing customer service, engagement, lowering cart abondonment, and graded customer retention analytics.
Custom 

Betaout Uses:

Betaout is an all-in-one e-commerce and B2C marketing software. Build e-mail campaigns using the powerful & intuitive e-mail editor and options for creating targeted campaigns, triggered e-mails, and e-mail cadence. Improve your on-site marketing using Betaout’s numerous engagement tools like lead capture, call-to-action, popups, sticky-bars, and more, all specifically targeted to bring you the most revenue. Communicate with site visitors in real time using live-chat. Segment customers according to demographic, purchase, browsing behavior, social data, and more so you can target them effectively and encourage purchasing. Beataout’s analytics deliver wide or narrow-scope reporting on your business, giving you actionable insights to help you to strategize on all levels. Betaout supports integrations with most e-commerce platforms.

Pros

  • Nice focus on each sales and retention lifecycle.
  • Customer grading on retention prospects.

Cons

  • Coming Soon

MailChimp

Go to system for basics of email marketing.
Free - $25 +/m 

MailChimp Uses:

MailChimp is an e-mail marketing product to assist you at every point in your e-mail marketing campaigns. The drag & drop platform makes it quick and easy to design high quality mailings, with options for collaboration like multi-user accounts and the ability to add comments within the editor which help to streamline the design process. E-commerce clients can connect their store with MailChimp’s hundreds of e-commerce integrations, allowing you to create better-targeted campaigns, automated product follow-ups, and back-in-stock messages. Marketing automation allows for the hands-free, highly targeted mailings based on subscriber behavior, preferences, and previous sales. MailChimp integrates with hundreds of popular platforms like Wordpress, Salesforce, Google, Facebook, Twitter, and Eventbrite, allowing you to sync data & import content while giving you the option of social targeting. MailChimp offers A/B testing to run the most effective campaigns possible, in addition to comprehensive analytics with advanced reporting. Includes a suite of mobile apps.

Pros

  • Cross platform sign up forms and apps for management
  • Customizable WYSIWYG email templates.
  • Push blog posts to users.
  • Great set of AB testing features for your email.
  • Broadly supported by third parties.
  • Nice add on features for targeting people on social and by timezone.
  • Broad API support

Cons

  • Cannot send out multiple lists at the same time.
  • Group system is robust but different from what some may be used to.
  • iPhone preview could be more accurate.
  • Forms and templating system could be a little better designed.

ActiveCampaign

Platform for email marketing campaigns with easy drip planning and an internal sales CRM.
$45 /m - $225 /m 

ActiveCampaign Uses:

ActiveCampaign is an all-in-one e-mail marketing platform. The drag & drop e-mail builder is mobile friendly, and includes free templates and image hosting to help you create beautiful mailings easily, without using code or doing any extra work. Data driven segmentation allows you to group contacts by contact & social data, campaign interactions, activity on your site, and more, giving you a deeper picture of your contact base while enabling you to send better-targeted campaigns and driving automations. The marketing automation features create intelligent, behavioral based e-mails and trigger follow-up e-mails. ActiveCampaign offers A/B testing to ensure you’re sending the most effective possible e-mails, as well as real-time insights and comprehensive, actionable reporting, including GEO Tracking. ActiveCampaign supports hundreds of integrations.

Pros

  • Clean, intuitive interface.
  • Plenty of API integrations.
  • Helpful & responsive customer service.
  • Easy tagging & automations.
  • Cost effective, great features for the price.

Cons

  • User-friendliness of e-mail templates could be improved.
  • Occasional difficulties with contact management.
  • No mobile app.

Drip

Visually plot out your drip marketing campaigns.
$49 /m - $149 +/m 

Drip Uses:



Curated

Easy way to create your own digital newsletter and magazine issues.
$25 /m - $399 /m 

Curated Uses:



 

PPC Tools

AdEspresso

The choice for Facebook ad management.
$49 /m - $299/m 

AdEspresso Uses:

AdEspresso is a social media marketing software designed to help you get the most revenue from your Facebook ads as easily as possible. The platform offers complete A/B testing, allowing you to create thousands of variants of your Facebook ads in just three clicks and test your ads across all your target audiences. AdEspresso saves all your preferences and stores all your media to save time in creating effective campaigns in the future. The platform"s Analytics give you neat, custom dashboards that deliver all and only the information you need to optimize your campaigns in a visually appealing fashion. Detailed metrics are also available for the data-savvy.

Pros

  • Complete AB testing with lots of variants for each ad.
  • Highly visual and intuitive dashboard interface.
  • Allows users to easily target intersectional audiences.
  • Allows users to run ads on custom schedule for maximum conversions.
  • Robust analytics.

Cons

  • Exclusive to Facebook ads.
  • Extent of features at price point may be overkill for beginners.

Google AdWords

The best platform for buying customer attention.
Free 

Google AdWords Uses:


Pros

  • Extensive research tools.
  • Breakdowns by location, browsing behavior, bounce rates and page flow.
  • Allows for highly targeted campaigns.
  • Range of campaign options, including search, display, remarketing, and shopping.
  • Integrates seamlessly with Google Analytics & other Google products.

Cons

  • Complex, can be confusing and difficult for beginners.
  • Learning to use platform optimally takes time & effort.
  • Easy to get poor ROI if user doesn’t know what they’re doing.
  • Cost per click can be very high.

WordStream

AdWords optimization based off of improved quality scores.
Custom 

WordStream Uses:

Wordstream is an online advertising software designed for small to medium businesses running paid search and paid advertising campaigns. The 20-minute Work Week feature quickly shows you how to get better results from your PPC campaign while spending less money. Get customized weekly alerts and intuitive, visually appealing reports. Wordstream includes templates for mobile-reponsive landing pages to help increase your conversions, as well as call tracking tools. The cross-platform compatibility allows you to use a single platform to manage your Adwords, Bing, and Facebook accounts. Wordstream offers managed services, as well.

Pros

  • Allows user to sort keywords by quality score.
  • 20 Minute Work Week feature offers quick & effective fixes to campaigns.
  • Query Stream helps optimize search term relevance.
  • Makes PPC accessible to those with less experience.

Cons

  • Rigid and somewhat clunky landing page builder.
  • Lacking in Display campaign management.

Ultimate PPC Keyword Concatenation Tool

Fun way to come up with interesting long tail targeting strategies.
Free 

Ultimate PPC Keyword Concatenation Tool Uses:



Bing Ads

Cost effective way to buy audience attention, espcially in the B2B market.
Custom 

Bing Ads Uses:



Moat

Get inspiration and spy on ad competition.
Custom 

Moat Uses:



 

Project Management Tools

Teamwork

Robust solution for project management.
$12 /m - $249 /m 

Teamwork Uses:

Teamwork is an online project management application that lets you collaborate easily with colleagues and clients. Track milestones and budgets, and get a complete overview of your progress. Teamwork automatically creates a project-specific e-mail address for each of your projects, so that you can easily share reports and other documents with clients via e-mail. Add as many users as you like, and assign multiple team members to a single task. Easily prioritize tasks and assign tasks to time logs. Teamwork supports a large number of integrations with the apps and tools you already use, including Dropbox, Chrome, Gmail, Google Drive, Outlook, and more.

Pros

  • Integrated help desk.
  • Tracks milestones and budgets.
  • Allows user to send documents to an automatically created project-specific e-mail address.
  • Add multiple people to a single task.
  • Add project start date.

Cons

  • Calendar could be better integrated with task list and dashboard.
  • No time tracking.
  • No project budgeting.

dapulse

Objective driven project management tool for cross departmental teams.
$29 /m - $144 /m 

dapulse Uses:



Basecamp

Intuitive project management solution for client facing teams.
$29 /m - $3000 + /y 

Basecamp Uses:


Pros

  • Set up project milestones and to-do lists.
  • Simple and intuitive user interface.
  • Limited learning curve.
  • Easily add and remove individuals to and from projects, discussions, and particular comments.
  • Allows users to coordinate projects within and outside their organization.

Cons

  • No time-tracking feature.
  • Users can’t preview files before downloading them.

Evernote

Light-weight way to organize work and task lists across tasks and teams.
Free - $39.99 /m 

Evernote Uses:

Evernote is a task management program built to make note taking, organizing, and archiving easier. Keep track of your short- or long-form writing projects and move them along with a custom workspace that helps you to manage everything from quick notes to lengthy research. Add clips of web articles, capture handwritten notes, and keep photos and other relevant visual media to your work. Communicate easily with collaborators and share your progress with anyone in real-time, without leaving the Evernote platform. Transform your work into appealing, shareable presentations in a single click. Evernote includes apps for iOS, Android, and Windows tablets and mobile devices, as well as Kindle products.

Pros

  • Sync notes and media across devices.
  • Tags and notebook features makes keeping documents organized easy.
  • Clean, distraction-free writing space.
  • Create shortcuts to important and frequently- used notes for quick access.
  • Cross-platform compatibility.

Cons

  • API access could be improved.
  • Syncing speed and automation could be improved.
  • Frequent prompts to upgrade.

asana

Most robust task management product based around checklists.
Free - $8.33 +/m 

asana Uses:

Asana is a task and project management tool that allows you to create and share task lists with your team. Tasks can be arranged into shared projects, with due dates and times to make sure everyone stays on task. The Sections features let you structure your projects and customize the platform to align with your workflow. Communicate with your team by adding comments directly to tasks, using project Conversations to discuss your team progress, and utitlizing team pages to keep track of Conversations from your computer, Dropbox, or Google Drive. Follow or unfollow tasks and projects to make sure you"re getting all and only the updates you need, and easily collaborate with other partners, vendors, or contractors using Asana. Asana supports integrations with Dropbox, Chrome, Slack, OKTA, Github, Google Drive, and more.

Pros

  • Add files and comments to tasks and sub-tasks.
  • Forward e-mails directly to the platform.
  • Turn conversations into actionable tasks.
  • Mobile alerts.

Cons

  • No time-tracking.
  • Parts of interface can be visually confusing.
  • Exporting off.

Trello

Simple interface for organizing tasks, projects, and ideas.
Free - $20.83 /m 

Trello Uses:

Trello is a collaborative task management tool that organizes your projects into cards and boards that you can share easily. Trello is designed to adapt to your needs - your team, your projects, and your workflow. The intuitive drag & drop interface lets you simply move task cards between lists to reflect progress, add people to task cards, and reorder lists according to your needs, with real-time updates. Post comments to get instant feedback, and get the notifications you need. Upload files straight from your hard drive, or from Google Drive, Dropbox, Box, and OneDrive. Trello enables you to easily add checklists, labels, and due dates to tasks and projects. The platform includes apps for web, Android phones and tablets, iPhone, iPad, and Kindle Fire.

Pros

  • Drag-and-drop interface makes it easy to organize tasks visually.
  • Tag people on specific tasks and track their progress.
  • Intuitive process for adding and editing task cards.
  • Functional mobile applications.

Cons

  • Archives and boards can be difficult to search.
  • Notifications could be streamlined.
  • Lacks high level management features.
  • Only allows single due date per task.

 

Development Tools

udemy

Best online educational platform for picking up new skills.
$9 - $300 

udemy Uses:

Udemy is an online learning marketplace that offers a diverse selection of on-demand free and paid courses to help you acquire new skills, whether your aim is to deepen your professional knowledge and skill set, acquire new skills to change profession, or learn and develop skills according to personal interest. Each of the 40,000+ courses it taught by an expert instructor, with courses offered in 80+ languages. Students can progress through course material at their own pace and on their own time, and access their courses on any device. Udemy courses include video tutorials to make learning easier, with courses offered in subject ranging from programming and software training to photography and yoga.

Pros

  • Great range and variety of courses.
  • Courses are publicly rated and reviewed, helping you make informed choices about which courses to take.
  • Good depth of course content.
  • Helpful video tutorials.

Cons

  • Some courses could use more quizzes and exercises.
  • Addition of final assignment to courses would be nice.
  • Quality of instruction varies.

Shopify

Best platform for starting a serious eCommerce store with minimal technical skills.
$9 /m - 179/m 

Shopify Uses:


Pros

  • Basic plan for shopping widget is dirt cheap and you can still use the shopify backend.
  • No maximum sales limit with the enterprise plan as Big Commerce does.
  • Shopify provides a useful point of sale hardeware bundle if you want to take your store beyond digital.
  • Good array of free templates and resonable prices on paid templates.

Cons

  • Adjusting orders and selling highly customized items can be a challenge.
  • Integration with LPO services is lacking.

Bigcommerce

The best platform for quickly starting an eCommerce store that will grow with you for good.
$29.95 /m - $199.95 /m 

Bigcommerce Uses:


Pros

  • Built in rating and review system.
  • The most SEO friendly sales platform.
  • Excellent cart abandonment functionality.
  • High speed and reliability.
  • Integration with Ali Baba has some interesting uses.
  • Provides all the funcationality you would expet as a merchant in payment processing and order modification.
  • Easy tracking integration with AB testing services.

Cons

  • Off the shelf tempaltes are a little less polished than sites like Shopify and Squarespace.
  • Introducdtion of non-responsive free templates just seems poorly thought out.

DreamHost

Great companies for hosting your site and wordpress installs.
$7.95 /m - $149 /m 

DreamHost Uses:



Squarespace

The best way to build a beautiful personal website or up to medium sized eCommerce store
$7 /m - $80 /m 

Squarespace Uses:



Bluehost

Cheapest way to get started hosting your site and wordpress installs.
$5.95 /m - $15.95 /m 

Bluehost Uses:



WP engine

Well managed WordPress specific hosting with solid security features.
$29 / m - $1249 / m - Custom 

WP engine Uses:


Pros

  • Out of the box performance is excellent.
  • WordPress install security is pretty much assured.
  • Makes it easy for beginners and people with large sites to get moving.
  • Customer Service is great.
  • 301 redirects are extremely easy to implment.

Cons

  • Security comes with a trade off on a lot of freedom causing them to be pretty restrictive on what you can install plugin wise and them nagging you frequently.
  • There are cheaper solutions out there.

ONTRAPORT

All in One platform for running a site, selling online, and email + SMS marketing automation.
$79 /m - $597/m 

ONTRAPORT Uses:



Utility

Wayback Machine

An archive of everything thats happened on the web, pretty much since the beginning.
Free 

Wayback Machine Uses:



udemy

Best online educational platform for picking up new skills.
$9 - $300 

udemy Uses:

Udemy is an online learning marketplace that offers a diverse selection of on-demand free and paid courses to help you acquire new skills, whether your aim is to deepen your professional knowledge and skill set, acquire new skills to change profession, or learn and develop skills according to personal interest. Each of the 40,000+ courses it taught by an expert instructor, with courses offered in 80+ languages. Students can progress through course material at their own pace and on their own time, and access their courses on any device. Udemy courses include video tutorials to make learning easier, with courses offered in subject ranging from programming and software training to photography and yoga.

Pros

  • Great range and variety of courses.
  • Courses are publicly rated and reviewed, helping you make informed choices about which courses to take.
  • Good depth of course content.
  • Helpful video tutorials.

Cons

  • Some courses could use more quizzes and exercises.
  • Addition of final assignment to courses would be nice.
  • Quality of instruction varies.

Proxy-N-VPN

Private proxies for doing what you gotta do.
$15 / m - $125 / m 

Proxy-N-VPN Uses:



Google Trends

Real time data on what peple are generally searching for.
Free 

Google Trends Uses:



Theme Forest

The biggest market for wordpress templates and every other marketing component you could use.
$9 - 71 

Theme Forest Uses:



Template Monster

Excellent option to find wordpress templates and a variety of other templates.
$9 - 70 

Template Monster Uses:



Google AdWords Display Planner

Best way to get useful audience information without expensive customer research companies.
$X/m 

Google AdWords Display Planner Uses:



Instant Proxies

Private proxies for doing what you gotta do.
$10 /m - $100 /m  

Instant Proxies Uses:



Boomerang

The easy way to create scheduled email sends and reminders.
Free 

Boomerang Uses:

Boomerang for Gmail is a tool that plugs into your Gmail account to help you regulate when you send and receive emails. Write emails and click Send Later to schedule them for a later date and time using a calendar or textbox option that understands natural language, for example, "next Tuesday." The Boomerang feature lets you archive messages that you don"t want to see in your inbox until you need them, archiving a message until a preset date and time when it will be returned to your inbox; starred, marked, unread, or sent straight to the top. Boomerang makes sure you follow-up with important people and messages by reminding you when an email requiring a response doesn"t get one, or by simply reminding you of important messages just in case. Boomerang works on mobile devices, including Android.

Pros

  • Schedules emails to be sent in advance.
  • Helps you remember to follow up by returning emails requiring a follow up to your inbox after a set period of time.
  • Useful tool to keep emails organized within Gmail.

Cons

  • Can glitch occasionally.

Rapportive

Get personal info on contacts you"re speaking with in Gmail.
Free 

Rapportive Uses:

Rapportive is a Gmail add-on tool that helps you get a better idea of who you"re emailing. See pictures of your contactts next to their messages, and find out if they"re in your area. Get to know what your contacts do by seeing their job, company, and LinkedIn profile, as well as shared connections and other social profiles. Add contacts on LinkedIn without having to leave Gmail, and mention shared interests and connections. Last but not least, Rapportive"s info on your contacts take the places of advertisements on Gmail.

Pros

  • Easily links up with Gmail.
  • Instantly validates emails.
  • Provides social profiles and job titles of email correspondence.
  • Great for lead prospecting.

Cons

  • Information accuracy isn"t 100%
  • Limited number of uses per day.
  • Only works for emails linked with social media profiles.

Moat

Get inspiration and spy on ad competition.
Custom 

Moat Uses:



Google Analytics Debugger

Chrome extension that is the easiest way to check whether Google Analytics is set up properly.
Free 

Google Analytics Debugger Uses:



The best digital marketing tools worth owning. Hopefully this list has started you off on a good path for finding the tool you need to get the job done. If you need any additional help please don’t hesitate to drop us a line or ask any question. While our rating system wasn’t perfect and is largely based on our own opinion or how tools stack up overall our goal has been to help businesses owners and marketers make good value based judgments. For example, some people might enjoy the clear explanations and great design of a tool like Moz or Cognitive SEO at the expense of a big data set or all the info that’s out there. Others might like the more in depth information offered by a tool like SEMrush for rankings and more in depth backlink data from AHREFS. Our overall goal has been to highlight those distinctions and offer tool stacks, and the ability to create your own marketing tool stacks that fulfill that need. So how have we broken things down? Well all tools are first broken out by all the constituent parts that might make up its central focus or purpose. So a tool like Buzzsumo might be used for link building through content marketing, but at it’s core it’s an amplification tool for content marketing. We’ve created this site to cover those nuances so you can cut through the marketing hype and figure out exactly what a tool does. The best of the best tools on this page are all ranked in terms of their overall value for a specific job title or purpose you may need them for. So even though there are all-in-one solutions across the board you may want to create your own combination or stack of multiple tools in a list, as we’ve included here.

© 2017 Juris Labs LLC

Connect: YouTube Channel / LinkedIn / Google+ / twitter / Facebook / Pinterest



This site is based purely of our own experience and insight with the tools. Although we try ot update items as frequently as we can it's possible that some of the information may be out of date. Additionally although we try to stay on top of features and capabilities those can occasionally update rapidly. Forgive us if something is off, and please reach out so we can fix the situation. Disclosure: This site is a curated collection of the best marketing tools. If a tool that I would already be recommending has an affiliate program I'll probably include an affiliate link to them. But we only include tools we've worked with personally and know to be of legitimate value.