The 189 Best Digital Marketing Tools on the Market

After spending years marketing we’ve summarized the best tools worth owning and the basics of each tool. Click below to jump to a specific section or just start exploring:

Jump to a tool section.

 

While there are tons of tools on the market, it's important to make sure you're picking the perfect tool for youyr set of needs and pricepoint.


SEO Tools

SEO tools are all about increasing the amount of information you have so you can make better decisions about how to optimize your site for search engines. The end effect is better rankings, more traffic, and ultimately more traffic. There are hundreds of ways to accomplish this but most tools hinge on helping you optimize the fundamental items that Google, Bing, and other search engines look at to evaluate the quality of a site. While we haven’t created an impossibly long list of every SEO tool ever made, we have rounded up the main ones used by experts and evaluated their strengths in specific areas. Click on any of the below tools to get a better sense of their use cases.

Backlink Building

Our suggested Backlink Building tools are all focused on giving you the insights that you need to create more backlinks. Many of the tools, like AHREFS, Majestic, Cognitive SEO, Kerboo, Moz Pro, SpyFu, Content Harmony Share Metric, & Moz Pro give you info on all the backlinks a domain has. This can be infinitely helpful in determining what links competitors, your favorite content, and your site have. This let’s you know other places where you can get links and generally provides intel on where you and the competition stand. There are other tools which more directly help you build links by providing a intel for a where links can be had directly. Tools like Gryffin, webpageFx , Link Prospector, WikiGrabber, WhiteSpark, MozBar, URL Profiler, Broken Link Builder, & Buzzbundle highlight link opportunities or guest posting opportunities. All of the tools listed are the best options out there for finding information on links or the info you need to build links.

  • Ahrefs: Backlink Building - Rating: 10 : The most complete resource for backlink data on the web as well as other useful data points. - SEO - $99 /m - $399 /m -
  • Gryffin: Backlink Building - Rating: 8 : More Google search operators than you'd ever need. - SEO - Custom -
  • Content Harmony: Backlink Building - Rating: 8 : Chrome extension for viewing key metrics drawn from ahrefs, SEMrush, and MOZ - SEO - Custom -
  • WebpageFX: Backlink Building - Rating: 8 : Easily find opportunities to answer questions online and build content around questions users are asking. - SEO - Free -
  • Link Prospector: Backlink Building - Rating: 8 : Great way to find opportunities to build links and pitch to. - SEO - $47 /m - $497 /m -
  • WikiGrabber: Backlink Building - Rating: 8 : Find Wikipedia pages that you can make better. - SEO - Free -
  • whitespark: Backlink Building - Rating: 8 : The efficient way to build and fix local citations for your business. - SEO - $200 - $395 / One Time -
  • Moz Bar: Backlink Building - Rating: 8 : Tons of great free SEO metrics on sites and SERPS, the Spam Score is a massive plus while prospecting. - SEO - Freemium -
  • Majestic: Backlink Building - Rating: 8 : Excellent source of backlink data with in-depth analysis on it. - SEO - $49.99 /m - $399.99 /m -
  • URL Profiler: Backlink Building - Rating: 8 : Invaluable resource for merging site crawls with relevant social, analytics, and SEO data. - SEO - $19.95 / m - $39.95 / m -
  • Broken Link Builder: Backlink Building - Rating: 8 : Find non-existant content you can replace for the links. - SEO - $47 /m - $497 /m -
  • Cognitive SEO: Backlink Building - Rating: 8 : A platform for managing digital marketing which focuses on rankings, backlinks, and social. - SEO - $99 - $499 +/m -
  • Kerboo: Backlink Building - Rating: 8 : Suite of tools to add on top of their current stack giving you easier workflows for link building, link dissavowals, and rank tracking. - SEO - $249 /m - $2999 /m -
  • directorycritic: Backlink Building - Rating: 7 : Curated lists of directories worth actually bieng on. - SEO - Custom -
  • Outdated Content Finder: Backlink Building - Rating: 7 : Find outdated content that you can do better. - SEO - Custom -
  • Chase the Footprint: Backlink Building - Rating: 7 : Useful tool for generating advanced search queries to use in Google. - SEO - Free -
  • Remove em: Backlink Building - Rating: 7 : Tool for checking whether you have overoptomized anchor text in your backlink profile. - SEO - Custom -
  • SpyFu: Backlink Building - Rating: 7 : Platform oriented towards in-depth competative analysis of rankings and paid keyword competition. - SEO - $79 /m - $999 /m -
  • BuzzBundle: Backlink Building - Rating: 7 : Keep an eye on any opportunity to mention your brand on the web. - Digital PR - Free - $399 /m -
  • SEMrush: Backlink Building - Rating: 6 : The biggest provider of accurate ranking information. - SEO - $69.95 /m - $549.95 /m -
  • Moz Pro: Backlink Building - Rating: 6 : The authority on reporting, guided SEO, and content marketing implementation for beginners. - SEO - $99 /m - $599 /m -
  • Backlink Monitoring

    There are some tools that focus explicitly on the quality of your overall backlink profile. SearchMetrics & WebCEO are two tools that directly help you to focus on the actual quality of your backlink profile, and warn you when danger appears. While the tools that give you information on any domains backlink profile listed above are good. But these tools will actively warn you as issues develop.

  • Searchmetrics: Backlink Monitoring - Rating: 9 : A big picture view of digital performance for large businesses. - SEO - $69 + /m -
  • WebCEO: Backlink Monitoring - Rating: 6 : All in one solution for SEO best practices in your digital marketing. - SEO - Free - $375 /m -
  • Competitor Analysis

    Many of the tools out there also offer competitor analysis information, simply by the fact that the same SEO analysis tools they offer can easily be run on your competitors. As far as route spying goes there are a few different areas of specialization. SPyFu is exceptional for PPC, and probably the best way to go if AdWords is your major source of revenue. SEMrush also offers great PPC data, especially for shopping ads. Moat is also great for seeing ads that the competitors are running. Then there are tools like Moat which show you samples of the ads that competitors run. There are also a variety of SEO tools that are focused on the technical aspects of a competitor site and its rankings. Tools like SEMrush, Cognitive SEO, Searchmetrics, MOz Pro, Advance Web Rankings, SERPwoo, and WebCEO all make it easy to monitor the competition’s rankings and site quality. If you’re looking for insights directly into a competitors site structure and what you can copy from them.

  • SpyFu: Competitor Analysis - Rating: 9 : Platform oriented towards in-depth competative analysis of rankings and paid keyword competition. - SEO - $79 /m - $999 /m -
  • Ahrefs: Competitor Analysis - Rating: 9 : The most complete resource for backlink data on the web as well as other useful data points. - SEO - $99 /m - $399 /m -
  • Content Harmony: Competitor Analysis - Rating: 8 : Chrome extension for viewing key metrics drawn from ahrefs, SEMrush, and MOZ - SEO - Custom -
  • Majestic: Competitor Analysis - Rating: 8 : Excellent source of backlink data with in-depth analysis on it. - SEO - $49.99 /m - $399.99 /m -
  • URL Profiler: Competitor Analysis - Rating: 8 : Invaluable resource for merging site crawls with relevant social, analytics, and SEO data. - SEO - $19.95 / m - $39.95 / m -
  • SEMrush: Competitor Analysis - Rating: 8 : The biggest provider of accurate ranking information. - SEO - $69.95 /m - $549.95 /m -
  • Cognitive SEO: Competitor Analysis - Rating: 8 : A platform for managing digital marketing which focuses on rankings, backlinks, and social. - SEO - $99 - $499 +/m -
  • Klear: Competitor Analysis - Rating: 7 : The nicest compendium of influencers to serach from and interact with. - Social Media Marketing - Free - $249 /m -
  • Moat: Competitor Analysis - Rating: 7 : Get inspiration and spy on ad competition. - Utility - Custom -
  • Searchmetrics: Competitor Analysis - Rating: 7 : A big picture view of digital performance for large businesses. - SEO - $69 + /m -
  • Moz Pro: Competitor Analysis - Rating: 7 : The authority on reporting, guided SEO, and content marketing implementation for beginners. - SEO - $99 /m - $599 /m -
  • Advanced Web Ranking: Competitor Analysis - Rating: 7 : A platform for understanding your rankings, local performance, and social. - SEO - $49 /m - $499 /m -
  • SERPWoo: Competitor Analysis - Rating: 6 : Extremely detailed rank tracking for the keywords that matter to you. - SEO - $24.95 /m - $199.95 /m -
  • Followerwonk: Competitor Analysis - Rating: 6 : The best platform for leveraging twitter to contact and find influencers. - Social Media Marketing - $0 /m - $79 /m -
  • Screaming Frog: Competitor Analysis - Rating: 6 : The best tool for crawling a site. - SEO - $99 /y -
  • WebCEO: Competitor Analysis - Rating: 6 : All in one solution for SEO best practices in your digital marketing. - SEO - Free - $375 /m -
  • Keyword Research

    Keyword Research Tools are largely what people think of when they are looking for ways to kick start their sites SEO. While rankings are foremost in people’s minds, working on actual variants you can target is key to getting a leg up on the competition. All the tools below will give you the valuable insights you need to understand and build out keyword variants you can test (and then monitor ranking growth for) on your site.

  • Keyword Studio: Keyword Research - Rating: 10 : Create a grouped master list of keywords for a site. - SEO - $39 /m - $399 /m -
  • Keyword Tool: Keyword Research - Rating: 9 : The best tool for generating keyword and long tail keywords across the most important channels. - SEO - $48 /m - $88 /m -
  • Advanced Web Ranking: Keyword Research - Rating: 9 : A platform for understanding your rankings, local performance, and social. - SEO - $49 /m - $499 /m -
  • Ahrefs: Keyword Research - Rating: 9 : The most complete resource for backlink data on the web as well as other useful data points. - SEO - $99 /m - $399 /m -
  • SEMrush: Keyword Research - Rating: 9 : The biggest provider of accurate ranking information. - SEO - $69.95 /m - $549.95 /m -
  • SpyFu: Keyword Research - Rating: 8 : Platform oriented towards in-depth competative analysis of rankings and paid keyword competition. - SEO - $79 /m - $999 /m -
  • Ultimate PPC Keyword Concatenation Tool: Keyword Research - Rating: 8 : Fun way to come up with interesting long tail targeting strategies. - PPC - Free -
  • Cognitive SEO: Keyword Research - Rating: 8 : A platform for managing digital marketing which focuses on rankings, backlinks, and social. - SEO - $99 - $499 +/m -
  • Moz Pro: Keyword Research - Rating: 8 : The authority on reporting, guided SEO, and content marketing implementation for beginners. - SEO - $99 /m - $599 /m -
  • Moz Bar: Keyword Research - Rating: 7 : Tons of great free SEO metrics on sites and SERPS, the Spam Score is a massive plus while prospecting. - SEO - Freemium -
  • Searchmetrics: Keyword Research - Rating: 6 : A big picture view of digital performance for large businesses. - SEO - $69 + /m -
  • HitTail: Keyword Research - Rating: 6 : Longtail keyword suggestions based off of your current site topics and traffic. - SEO - $9.95 /m - $79.95 /m -
  • HubSpot Marketing: Keyword Research - Rating: 6 : All-In-One inbound focused content marketing solution. - Content Marketing - $200 - $2400 /m -
  • Local Marketing

    Local marketing tools focus specifically on your actual geographic location. For any small business, competeing for national terms, will leave you outgunned, and worse yet, you can't even serve these clients. These toools are useful for tracking local rankings or quickly updating your local citations, boosting you map placements.

  • AuthorityLabs: Local Marketing - Rating: 9 : The best way to get comprehensive daily ranking data. - SEO - $49 /m - $450 /m -
  • Moz Local: Local Marketing - Rating: 8 : Tool aimed at helping non-techsaavy business owners manage thier local business profiles and reputations. - SEO - $84 /y - $120 /y -
  • whitespark: Local Marketing - Rating: 8 : The efficient way to build and fix local citations for your business. - SEO - $200 - $395 / One Time -
  • Panda Penalty Recovery

    The Panda Penalty, and arguably it’s latest iteration the Fred update, was extremely damaging to sites with thin content. All of the tools below should help you diagnose a ranking fall off (start with the website penalty indicator) and then fix and monitor improvement as it occurs.

  • Ahrefs: Panda Penalty Recovery - Rating: 10 : The most complete resource for backlink data on the web as well as other useful data points. - SEO - $99 /m - $399 /m -
  • nTopic: Panda Penalty Recovery - Rating: 9 : Improve your contents organic performance by increasing it is relevancy. - SEO - Free -
  • URL Profiler: Panda Penalty Recovery - Rating: 9 : Invaluable resource for merging site crawls with relevant social, analytics, and SEO data. - SEO - $19.95 / m - $39.95 / m -
  • Website Penalty Indicator: Panda Penalty Recovery - Rating: 8 : Easy way to vizualize wether a site has been affected by a penalty. - SEO - Custom -
  • Copyscape: Panda Penalty Recovery - Rating: 8 : Tool for checking the uniqueness of your site's content. - SEO - Custom -
  • Screaming Frog: Panda Penalty Recovery - Rating: 8 : The best tool for crawling a site. - SEO - $99 /y -
  • Majestic: Panda Penalty Recovery - Rating: 8 : Excellent source of backlink data with in-depth analysis on it. - SEO - $49.99 /m - $399.99 /m -
  • Advanced Web Ranking: Panda Penalty Recovery - Rating: 8 : A platform for understanding your rankings, local performance, and social. - SEO - $49 /m - $499 /m -
  • SEMrush: Panda Penalty Recovery - Rating: 8 : The biggest provider of accurate ranking information. - SEO - $69.95 /m - $549.95 /m -
  • AuthorityLabs: Panda Penalty Recovery - Rating: 8 : The best way to get comprehensive daily ranking data. - SEO - $49 /m - $450 /m -
  • Cognitive SEO: Panda Penalty Recovery - Rating: 7 : A platform for managing digital marketing which focuses on rankings, backlinks, and social. - SEO - $99 - $499 +/m -
  • SpyFu: Panda Penalty Recovery - Rating: 5 : Platform oriented towards in-depth competative analysis of rankings and paid keyword competition. - SEO - $79 /m - $999 /m -
  • Penguin Penalties

  • Moz Pro: Penguin Penalties - Rating: 7 : The authority on reporting, guided SEO, and content marketing implementation for beginners. - SEO - $99 /m - $599 /m -
  • Rank Tracking

  • AuthorityLabs: Rank Tracking - Rating: 10 : The best way to get comprehensive daily ranking data. - SEO - $49 /m - $450 /m -
  • SpyFu: Rank Tracking - Rating: 9 : Platform oriented towards in-depth competative analysis of rankings and paid keyword competition. - SEO - $79 /m - $999 /m -
  • SERPWoo: Rank Tracking - Rating: 9 : Extremely detailed rank tracking for the keywords that matter to you. - SEO - $24.95 /m - $199.95 /m -
  • Cognitive SEO: Rank Tracking - Rating: 9 : A platform for managing digital marketing which focuses on rankings, backlinks, and social. - SEO - $99 - $499 +/m -
  • SEMrush: Rank Tracking - Rating: 9 : The biggest provider of accurate ranking information. - SEO - $69.95 /m - $549.95 /m -
  • Searchman: Rank Tracking - Rating: 8 : Understand and optomize your Apps app store rankings. - SEO - Free - $25 /m -
  • Moz Pro: Rank Tracking - Rating: 8 : The authority on reporting, guided SEO, and content marketing implementation for beginners. - SEO - $99 /m - $599 /m -
  • Advanced Web Ranking: Rank Tracking - Rating: 8 : A platform for understanding your rankings, local performance, and social. - SEO - $49 /m - $499 /m -
  • HubSpot Marketing: Rank Tracking - Rating: 7 : All-In-One inbound focused content marketing solution. - Content Marketing - $200 - $2400 /m -
  • SerpBook: Rank Tracking - Rating: 7 : Cheap daily tracking for the keywords you care about. - SEO - $9.95 / m - $329.95 /m -
  • Kerboo: Rank Tracking - Rating: 7 : Suite of tools to add on top of their current stack giving you easier workflows for link building, link dissavowals, and rank tracking. - SEO - $249 /m - $2999 /m -
  • Searchmetrics: Rank Tracking - Rating: 6 : A big picture view of digital performance for large businesses. - SEO - $69 + /m -
  • Moz Bar: Rank Tracking - Rating: 6 : Tons of great free SEO metrics on sites and SERPS, the Spam Score is a massive plus while prospecting. - SEO - Freemium -
  • WebCEO: Rank Tracking - Rating: 6 : All in one solution for SEO best practices in your digital marketing. - SEO - Free - $375 /m -
  • Site Audit

  • Cached Pages: Site Audit - Rating: 10 : See how google sees your site. - SEO - Free -
  • Screaming Frog: Site Audit - Rating: 10 : The best tool for crawling a site. - SEO - $99 /y -
  • URL Profiler: Site Audit - Rating: 9 : Invaluable resource for merging site crawls with relevant social, analytics, and SEO data. - SEO - $19.95 / m - $39.95 / m -
  • Moz Pro: Site Audit - Rating: 9 : The authority on reporting, guided SEO, and content marketing implementation for beginners. - SEO - $99 /m - $599 /m -
  • HubSpot Marketing: Site Audit - Rating: 8 : All-In-One inbound focused content marketing solution. - Content Marketing - $200 - $2400 /m -
  • WooRank: Site Audit - Rating: 8 : Break down of relevant performance metrics for your site. - SEO - $49 /m - $249 /m -
  • DeepCrawl: Site Audit - Rating: 8 : Get in depth site audits quickly - SEO - $80 /m - $1750 +/m -
  • Website Penalty Indicator: Site Audit - Rating: 8 : Easy way to vizualize wether a site has been affected by a penalty. - SEO - Custom -
  • Copyscape: Site Audit - Rating: 8 : Tool for checking the uniqueness of your site's content. - SEO - Custom -
  • Cognitive SEO: Site Audit - Rating: 8 : A platform for managing digital marketing which focuses on rankings, backlinks, and social. - SEO - $99 - $499 +/m -
  • Ahrefs: Site Audit - Rating: 8 : The most complete resource for backlink data on the web as well as other useful data points. - SEO - $99 /m - $399 /m -
  • SEMrush: Site Audit - Rating: 8 : The biggest provider of accurate ranking information. - SEO - $69.95 /m - $549.95 /m -
  • Advanced Web Ranking: Site Audit - Rating: 7 : A platform for understanding your rankings, local performance, and social. - SEO - $49 /m - $499 /m -
  • nTopic: Site Audit - Rating: 7 : Improve your contents organic performance by increasing it is relevancy. - SEO - Free -
  • WebCEO: Site Audit - Rating: 7 : All in one solution for SEO best practices in your digital marketing. - SEO - Free - $375 /m -
  • Robots txt Checker: Site Audit - Rating: 7 : Make sure your robots.txt is set up correctly. - SEO - Free -
  • Site Moves

  • Screaming Frog: Site Moves - Rating: 10 : The best tool for crawling a site. - SEO - $99 /y -
  • URL Profiler: Site Moves - Rating: 9 : Invaluable resource for merging site crawls with relevant social, analytics, and SEO data. - SEO - $19.95 / m - $39.95 / m -
  • Cognitive SEO: Site Moves - Rating: 9 : A platform for managing digital marketing which focuses on rankings, backlinks, and social. - SEO - $99 - $499 +/m -
  • Ahrefs: Site Moves - Rating: 9 : The most complete resource for backlink data on the web as well as other useful data points. - SEO - $99 /m - $399 /m -
  • WooRank: Site Moves - Rating: 8 : Break down of relevant performance metrics for your site. - SEO - $49 /m - $249 /m -
  • DeepCrawl: Site Moves - Rating: 8 : Get in depth site audits quickly - SEO - $80 /m - $1750 +/m -
  • SEMrush: Site Moves - Rating: 8 : The biggest provider of accurate ranking information. - SEO - $69.95 /m - $549.95 /m -
  • Robots txt Checker: Site Moves - Rating: 7 : Make sure your robots.txt is set up correctly. - SEO - Free -
  • Merge Words: Site Moves - Rating: 7 : Build interesting longtail keyword combinations. - SEO - Free -
  • whitespark: Site Moves - Rating: 7 : The efficient way to build and fix local citations for your business. - SEO - $200 - $395 / One Time -
  • nTopic: Site Moves - Rating: 7 : Improve your contents organic performance by increasing it is relevancy. - SEO - Free -
  • Majestic: Site Moves - Rating: 7 : Excellent source of backlink data with in-depth analysis on it. - SEO - $49.99 /m - $399.99 /m -
  • AuthorityLabs: Site Moves - Rating: 7 : The best way to get comprehensive daily ranking data. - SEO - $49 /m - $450 /m -
  • Moz Local: Site Moves - Rating: 7 : Tool aimed at helping non-techsaavy business owners manage thier local business profiles and reputations. - SEO - $84 /y - $120 /y -
  • SpyFu: Site Moves - Rating: 6 : Platform oriented towards in-depth competative analysis of rankings and paid keyword competition. - SEO - $79 /m - $999 /m -
  • Advanced Web Ranking: Site Moves - Rating: 6 : A platform for understanding your rankings, local performance, and social. - SEO - $49 /m - $499 /m -
  • Moz Pro: Site Moves - Rating: 5 : The authority on reporting, guided SEO, and content marketing implementation for beginners. - SEO - $99 /m - $599 /m -
  • Our goal is to highlight best in class marketing tools by the specific uses cases that pertain to SEO, so that you can evaluate tools by specific uses like Keyword research, rank tracking, site audit, backlink building, panda penalty recovery, Backlink monitoring, penguin penalty recovery, and local marketing. While these are all the broad uses of any given SEO tool most SEO tools specialize in a few areas they either 1) aggregate keyword data or help with keyword research 2) audit a site for on-site or off-site ranking factors 3) aggregate backlink data and social metric for URLs or a content or 4) fulfill some highly specific task like creating unique queries in bulk for researching using Google like Gryffin or check for plagiarized content like Copyscape. But the core of the vast majority of tools fall into one of those 2 use cases.

     

    Content Marketing Tools

    There are thousands of content marketing tools out there. But at the end of the day content marketing is about amazing content and who sees it. While the tools here range from Free to quite expensive the overall goal is to create and create the best content you can within your budget. While we all feel like we’re one blog post away from greatness, better content marketing tools certainly always help. For that reason we have aggregated and compared the best digital marketing tools by their usefulness for content ideation, amplification, content curation, influencer identification, and influencer marketing.

    Amplification

  • SumoMe: Amplification - Rating: 9 : The best social sharing and lead list growth plugin for wordpress. - CRO - Free - $100 /m -
  • HubSpot Marketing: Amplification - Rating: 9 : All-In-One inbound focused content marketing solution. - Content Marketing - $200 - $2400 /m -
  • Notifier: Amplification - Rating: 9 : Automate Reaching out to influencers you've mentioned. - Content Marketing - Free - $19 /m -
  • Ahrefs: Amplification - Rating: 9 : The most complete resource for backlink data on the web as well as other useful data points. - SEO - $99 /m - $399 /m -
  • Klear: Amplification - Rating: 8 : The nicest compendium of influencers to serach from and interact with. - Social Media Marketing - Free - $249 /m -
  • OneLoad: Amplification - Rating: 8 : Upload your videos to multiple services at the same time. - SEO - Free - $0 +/m -
  • Moz Bar: Amplification - Rating: 8 : Tons of great free SEO metrics on sites and SERPS, the Spam Score is a massive plus while prospecting. - SEO - Freemium -
  • Drip: Amplification - Rating: 8 : Visually plot out your drip marketing campaigns. - Email Marketing - $49 /m - $149 +/m -
  • GetResponse: Amplification - Rating: 8 : Grow user engagement through email marketing, landing page optomization, and integration with webinars. - Email Marketing - $15 /m - $799 /m -
  • ConvertKit: Amplification - Rating: 8 : Full featured email platform driven by conversions for those serious about getting the most out of their email campaigns. - Email Marketing - $79 /m -
  • MailChimp: Amplification - Rating: 8 : Go to system for basics of email marketing. - Email Marketing - Free - $25 +/m -
  • Conspire: Amplification - Rating: 8 : Leverage your current network to find the best way to reach your pitch targets. - Digital PR - Free -
  • CoSchedule: Amplification - Rating: 8 : Customer focused social media platform built around integrating your social media and content marketing efforts. - Social Media Marketing - $15 /m -$600 + /m -
  • Kerboo: Amplification - Rating: 8 : Suite of tools to add on top of their current stack giving you easier workflows for link building, link dissavowals, and rank tracking. - SEO - $249 /m - $2999 /m -
  • Uprise: Amplification - Rating: 7 : Get ideas, create content, and then measure the world's reaction to your content. - Content Marketing - $49.99 /m -
  • Notey: Amplification - Rating: 7 : Get you blog posts in front of some fellow writers. - Content Marketing - Free -
  • Babbly: Amplification - Rating: 7 : Syndicate your work across an internal community's social media. - Content Marketing - Free -
  • MyBlogGuest: Amplification - Rating: 7 : Community of bloggers looking for exposure. - Content Marketing - Free -
  • Chase the Footprint: Amplification - Rating: 7 : Useful tool for generating advanced search queries to use in Google. - SEO - Free -
  • Majestic: Amplification - Rating: 7 : Excellent source of backlink data with in-depth analysis on it. - SEO - $49.99 /m - $399.99 /m -
  • Spike: Amplification - Rating: 7 : Pitch directly to journalists. - Digital PR - $299 /m - $599 +/m -
  • Buzzsumo: Amplification - Rating: 7 : Cost effective platform for investigating verticals by finding popular content - speeding up content ideation. - Content Marketing - $99 /m -$999 /m -
  • Mention: Amplification - Rating: 7 : Find people interested in your team or brand and build a relationship with them. - Digital PR - $29 /m - $99 +/m -
  • MOZ Content: Amplification - Rating: 7 : Easily searchable collections of content on certain topics. - SEO - $59 / m - $199 / m -
  • ViralContentBuzz: Amplification - Rating: 6 : Reciprocal content sharing on social networks. - Digital PR - Free -
  • Blog Engage: Amplification - Rating: 6 : Get your content noticed by your network. - Content Marketing - $14.40 /m - $1153.21 /m -
  • Content Creation

  • Ahrefs: Content Creation - Rating: 9 : The most complete resource for backlink data on the web as well as other useful data points. - SEO - $99 /m - $399 /m -
  • Evernote: Content Creation - Rating: 8 : Light-weight way to organize work and task lists across tasks and teams. - Project Management - Free - $39.99 /m -
  • WebpageFX: Content Creation - Rating: 8 : Easily find opportunities to answer questions online and build content around questions users are asking. - SEO - Free -
  • Copyscape: Content Creation - Rating: 8 : Tool for checking the uniqueness of your site's content. - SEO - Custom -
  • nTopic: Content Creation - Rating: 8 : Improve your contents organic performance by increasing it is relevancy. - SEO - Free -
  • Keyword Tool: Content Creation - Rating: 8 : The best tool for generating keyword and long tail keywords across the most important channels. - SEO - $48 /m - $88 /m -
  • Cognitive SEO: Content Creation - Rating: 7 : A platform for managing digital marketing which focuses on rankings, backlinks, and social. - SEO - $99 - $499 +/m -
  • Grammarly: Content Creation - Rating: 7 : Your own in browser writing editor so can write good. - Content Marketing - $29.95 /m - $1500 /m -
  • Trello: Content Creation - Rating: 7 : Simple interface for organizing tasks, projects, and ideas. - Project Management - Free - $20.83 /m -
  • Bundlr: Content Creation - Rating: 7 : Keep visual caches of inspiration during content creation. - Content Marketing - Free - $19.99 /y -
  • Uprise: Content Creation - Rating: 6 : Get ideas, create content, and then measure the world's reaction to your content. - Content Marketing - $49.99 /m -
  • Content Ideation

  • Buzzsumo: Content Ideation - Rating: 9 : Cost effective platform for investigating verticals by finding popular content - speeding up content ideation. - Content Marketing - $99 /m -$999 /m -
  • Portent Title Maker: Content Ideation - Rating: 8 : Get the creative juices flowing on a staid topics with some headline ideas. - Content Marketing - Free -
  • HubSpot Topic Generator: Content Ideation - Rating: 8 : Translate some keywords and topics into headline ideas. - Content Marketing - Free -
  • HitTail: Content Ideation - Rating: 8 : Longtail keyword suggestions based off of your current site topics and traffic. - SEO - $9.95 /m - $79.95 /m -
  • Outdated Content Finder: Content Ideation - Rating: 8 : Find outdated content that you can do better. - SEO - Custom -
  • Keyword Tool: Content Ideation - Rating: 8 : The best tool for generating keyword and long tail keywords across the most important channels. - SEO - $48 /m - $88 /m -
  • MOZ Content: Content Ideation - Rating: 8 : Easily searchable collections of content on certain topics. - SEO - $59 / m - $199 / m -
  • Cognitive SEO: Content Ideation - Rating: 7 : A platform for managing digital marketing which focuses on rankings, backlinks, and social. - SEO - $99 - $499 +/m -
  • SEMrush: Content Ideation - Rating: 7 : The biggest provider of accurate ranking information. - SEO - $69.95 /m - $549.95 /m -
  • Content Row: Content Ideation - Rating: 7 : Go from keyword to viral title and article headline ideas in seconds. - Content Marketing - Free -
  • Uprise: Content Ideation - Rating: 7 : Get ideas, create content, and then measure the world's reaction to your content. - Content Marketing - $49.99 /m -
  • Influencer Identification

  • Onalytica: Influencer Identification - Rating: 8 : Find the influencers that care about your content. - Content Marketing - Free -
  • Toucan: Influencer Identification - Rating: 8 : Notifications when journalists mention topics you're interested in. - Digital PR - $50 /m - $200 /m -
  • Conspire: Influencer Identification - Rating: 8 : Leverage your current network to find the best way to reach your pitch targets. - Digital PR - Free -
  • Buzzsumo: Influencer Identification - Rating: 8 : Cost effective platform for investigating verticals by finding popular content - speeding up content ideation. - Content Marketing - $99 /m -$999 /m -
  • Anewstip: Influencer Identification - Rating: 8 : Search and pitch directly to journalists. - Digital PR - Free - $149 /m -
  • MOZ Content: Influencer Identification - Rating: 7 : Easily searchable collections of content on certain topics. - SEO - $59 / m - $199 / m -
  • Pitching Notes: Influencer Identification - Rating: 7 : Notes on the best way to approach a selection of media opportunities. - Digital PR - Free -
  • PitchRate: Influencer Identification - Rating: 7 : Pitch directly to database of journalist. - Digital PR - Free -
  • Mention: Influencer Identification - Rating: 7 : Find people interested in your team or brand and build a relationship with them. - Digital PR - $29 /m - $99 +/m -
  • Crystal: Influencer Identification - Rating: 7 : Get dirt on the people you email. - Digital PR - Free - $49 +/m -
  • NinjaOutreach: Influencer Identification - Rating: 7 : Finding influencers and managing large outreach campaigns. - Digital PR - $29 /m - $249 /m -
  • Spike: Influencer Identification - Rating: 7 : Pitch directly to journalists. - Digital PR - $299 /m - $599 +/m -
  • Muck Rack: Influencer Identification - Rating: 7 : Maximize the impact of your promotional efforts by pitching to journalists. - Digital PR - Custom -
  • WebCEO: Influencer Identification - Rating: 7 : All in one solution for SEO best practices in your digital marketing. - SEO - Free - $375 /m -
  • Mentionmapp: Influencer Identification - Rating: 7 : Visually understand the nodes between twitter users & hashtags. - Social Media Marketing - Free -
  • Influencer Marketing

  • Followerwonk: Influencer Marketing - Rating: 9 : The best platform for leveraging twitter to contact and find influencers. - Social Media Marketing - $0 /m - $79 /m -
  • Rival IQ: Influencer Marketing - Rating: 7 : The best platform for those who want to track and be competative with their social media marketing. - Social Media Marketing - $199 /m - $439 /m -
  • Sprout Social: Influencer Marketing - Rating: 7 : Social media management for large teams managing multiple accounts. - Social Media Marketing - $59 /m - $500/m -
  •  

    Our goal is to highlight best in class marketing tools by the specific uses cases that pertain to SEO, so that you can evaluate tools by specific uses like Keyword research, rank tracking, site audit, backlink building, panda penalty recovery, Backlink monitoring, penguin penalty recovery, and local marketing. While these are all the broad uses of any given SEO tool most SEO tools specialize in a few areas they either 1) aggregate keyword data or help with keyword research 2) audit a site for on-site or off-site ranking factors 3) aggregate backlink data and social metric for URLs or a content or 4) fulfill some highly specific task like creating unique queries in bulk for researching using Google like Gryffin or check for plagiarized content like Copyscape. But the core of the vast majority of tools fall into one of those 2 use cases.


    Digital PR Tools

    Digital PR is usually the final frontier for any business. Some businesses are just inherently interesting, but for most people grabbing headlines is far from on their radar. While some of the other tool sets like PPC, SEO, and content marketing will help you make more cash money in the short term PR tools will matter eventually.

    Influencer Identification

  • Onalytica: Influencer Identification - Rating: 8 : Find the influencers that care about your content. - Content Marketing - Free -
  • Toucan: Influencer Identification - Rating: 8 : Notifications when journalists mention topics you're interested in. - Digital PR - $50 /m - $200 /m -
  • Conspire: Influencer Identification - Rating: 8 : Leverage your current network to find the best way to reach your pitch targets. - Digital PR - Free -
  • Buzzsumo: Influencer Identification - Rating: 8 : Cost effective platform for investigating verticals by finding popular content - speeding up content ideation. - Content Marketing - $99 /m -$999 /m -
  • Anewstip: Influencer Identification - Rating: 8 : Search and pitch directly to journalists. - Digital PR - Free - $149 /m -
  • MOZ Content: Influencer Identification - Rating: 7 : Easily searchable collections of content on certain topics. - SEO - $59 / m - $199 / m -
  • Pitching Notes: Influencer Identification - Rating: 7 : Notes on the best way to approach a selection of media opportunities. - Digital PR - Free -
  • PitchRate: Influencer Identification - Rating: 7 : Pitch directly to database of journalist. - Digital PR - Free -
  • Mention: Influencer Identification - Rating: 7 : Find people interested in your team or brand and build a relationship with them. - Digital PR - $29 /m - $99 +/m -
  • Crystal: Influencer Identification - Rating: 7 : Get dirt on the people you email. - Digital PR - Free - $49 +/m -
  • NinjaOutreach: Influencer Identification - Rating: 7 : Finding influencers and managing large outreach campaigns. - Digital PR - $29 /m - $249 /m -
  • Spike: Influencer Identification - Rating: 7 : Pitch directly to journalists. - Digital PR - $299 /m - $599 +/m -
  • Muck Rack: Influencer Identification - Rating: 7 : Maximize the impact of your promotional efforts by pitching to journalists. - Digital PR - Custom -
  • WebCEO: Influencer Identification - Rating: 7 : All in one solution for SEO best practices in your digital marketing. - SEO - Free - $375 /m -
  • Mentionmapp: Influencer Identification - Rating: 7 : Visually understand the nodes between twitter users & hashtags. - Social Media Marketing - Free -
  • Media Opportunities

  • Spike: Media Opportunities - Rating: 9 : Pitch directly to journalists. - Digital PR - $299 /m - $599 +/m -
  • PRMatch: Media Opportunities - Rating: 9 : Results driven PR placement exchange marketplace. - Digital PR - Free -
  • PitchRate: Media Opportunities - Rating: 8 : Pitch directly to database of journalist. - Digital PR - Free -
  • Anewstip: Media Opportunities - Rating: 8 : Search and pitch directly to journalists. - Digital PR - Free - $149 /m -
  • ResponseSource: Media Opportunities - Rating: 8 : Pitch ideas to a journalists database or directly to their submitted queries. - Digital PR - Custom -
  • HARO: Media Opportunities - Rating: 8 : Daily emails from journalists and bloggers looking for interviewees. - Digital PR - Free - $149/m -
  • PRX: Media Opportunities - Rating: 8 : Results driven PR that automates pitches or sponsors content. - Digital PR - $500 /Sponsor Post -
  • Publicize: Media Opportunities - Rating: 8 : Transparent alternative to traditional PR agencies focused on press releases, promo, and guest posting as a fallback. - Digital PR - Free - $800 +/m -
  • Placemints: Media Opportunities - Rating: 8 : Service for managing your pitching and promotion efforts for you. - Digital PR - Custom -
  • Muck Rack: Media Opportunities - Rating: 8 : Maximize the impact of your promotional efforts by pitching to journalists. - Digital PR - Custom -
  • Mentionmapp: Media Opportunities - Rating: 6 : Visually understand the nodes between twitter users & hashtags. - Social Media Marketing - Free -
  • Outreach Management

  • MailTester: Outreach Management - Rating: 10 : Check wether or not an email is real. - Digital PR - Free -
  • Email Hunter: Outreach Management - Rating: 9 : The most convenient extension for finding emails addresses on a site. - Digital PR - Free - $199 /m -
  • Sidekick: Outreach Management - Rating: 8 : Figure out who opens your email and learn about em. - Digital PR - Free - $50 /m -
  • Email Hunter: Outreach Management - Rating: 8 : Quickly find all the emails on a page or in LinkedIn - Digital PR - Free - $199 /m -
  • NinjaOutreach: Outreach Management - Rating: 8 : Finding influencers and managing large outreach campaigns. - Digital PR - $29 /m - $249 /m -
  • Pitchbox: Outreach Management - Rating: 8 : Platform for managing your outreach efforts and content creation, understanding your targets, and automating your prospect search. - Digital PR - $49 /m - $1000 /m -
  • Bananatag: Outreach Management - Rating: 8 : Track you email open rate and get analytics on your outreach efforts. - Digital PR - Free - $225 /m -
  • BuzzStream: Outreach Management - Rating: 7 : Outreach platform for finding the sites you want to pitch ideas to. - Digital PR - $29 /m - $249 /m -
  • Reputation Management

  • brand24: Reputation Management - Rating: 9 : The best platform for making sure your brand is involved in conversations around it as they happen. - Social Media Marketing - $49 /m - $349 /m -
  • Sprout Social: Reputation Management - Rating: 8.9 : Social media management for large teams managing multiple accounts. - Social Media Marketing - $59 /m - $500/m -
  • Oktopost: Reputation Management - Rating: 8 : Lead driven social media management for the B2B space. - Social Media Marketing - $200 /m - $2200 /m -
  • Rival IQ: Reputation Management - Rating: 8 : The best platform for those who want to track and be competative with their social media marketing. - Social Media Marketing - $199 /m - $439 /m -
  • knowem: Reputation Management - Rating: 8 : Keep all your online identity bases covered. - Social Media Marketing - $84.95 - $649 / registration -
  • KnowEm: Reputation Management - Rating: 8 : Make sure that all of the information about your company is claimed and accurate. - Digital PR - $84.95 - $649 / registration -
  • Crowdbooster: Reputation Management - Rating: 7 : Platform for helping you engage, respond to, and build your audience on social media. - Social Media Marketing - $9 /m - $119 + /m -
  • Social Mention: Reputation Management - Rating: 7 : Search for mentions of your brand or productd on the web. - Social Media Marketing - Free -
  • Followerwonk: Reputation Management - Rating: 6 : The best platform for leveraging twitter to contact and find influencers. - Social Media Marketing - $0 /m - $79 /m -
  • Mentionmapp: Reputation Management - Rating: 6 : Visually understand the nodes between twitter users & hashtags. - Social Media Marketing - Free -
  • Social Listening

  • brand24: Social Listening - Rating: 9 : The best platform for making sure your brand is involved in conversations around it as they happen. - Social Media Marketing - $49 /m - $349 /m -
  • Talkwalker: Social Listening - Rating: 9 : Audience and brand insights from your social media presence. - Analytics and Reporting - Free - $3000 /m -
  • Sprout Social: Social Listening - Rating: 8 : Social media management for large teams managing multiple accounts. - Social Media Marketing - $59 /m - $500/m -
  • Rival IQ: Social Listening - Rating: 8 : The best platform for those who want to track and be competative with their social media marketing. - Social Media Marketing - $199 /m - $439 /m -
  • Mentionmapp: Social Listening - Rating: 8 : Visually understand the nodes between twitter users & hashtags. - Social Media Marketing - Free -
  • Google Trends: Social Listening - Rating: 8 : Real time data on what peple are generally searching for. - Utility - Free -
  • BuzzBundle: Social Listening - Rating: 8 : Keep an eye on any opportunity to mention your brand on the web. - Digital PR - Free - $399 /m -
  • Cognitive SEO: Social Listening - Rating: 8 : A platform for managing digital marketing which focuses on rankings, backlinks, and social. - SEO - $99 - $499 +/m -
  • Mention: Social Listening - Rating: 8 : Find people interested in your team or brand and build a relationship with them. - Digital PR - $29 /m - $99 +/m -
  • Spike: Social Listening - Rating: 8 : Pitch directly to journalists. - Digital PR - $299 /m - $599 +/m -
  • Toucan: Social Listening - Rating: 7 : Notifications when journalists mention topics you're interested in. - Digital PR - $50 /m - $200 /m -
  • Queryfeed: Social Listening - Rating: 7 : Turn any Twitter feed into an RSS feed. - Social Media Marketing - $0 /m - $4.99 /m -
  • Oktopost: Social Listening - Rating: 7 : Lead driven social media management for the B2B space. - Social Media Marketing - $200 /m - $2200 /m -
  • Crowdbooster: Social Listening - Rating: 7 : Platform for helping you engage, respond to, and build your audience on social media. - Social Media Marketing - $9 /m - $119 + /m -
  • When you’re ready to make a serious investment in PR it’s important to fully weigh all the options available to you. Most PR tools either specialize in helping you find and reach out to influencers, or quicken your ability to get media mentions. While PR tools are about helping you build out your brand and reputation with consumers, the fact is that the short-term benefit is SEO backlinks. Remember that back link building is supposed to represent the natural process of accruing media mentions. If you get these digital PR tools you should be able to expedite growth. Digital PR can roughly be broken out into influencer identification, outreach management, media opportunities, social listening, and reputation management. We’ve rated all the associated digital PR tools by those metrics.

     

    Conversion Rate Optimization Tools

    Lead Nurturing

  • SumoMe: Lead Nurturing - Rating: 10 : The best social sharing and lead list growth plugin for wordpress. - CRO - Free - $100 /m -
  • Infusionsoft: Lead Nurturing - Rating: 9 : Platform for managing leads and turning them into buyers. - CRO - $199 /m - $599 /m -
  • Oktopost: Lead Nurturing - Rating: 9 : Lead driven social media management for the B2B space. - Social Media Marketing - $200 /m - $2200 /m -
  • HubSpot Marketing: Lead Nurturing - Rating: 9 : All-In-One inbound focused content marketing solution. - Content Marketing - $200 - $2400 /m -
  • LeadIn: Lead Nurturing - Rating: 9 : Organize and understand your sites audience and their actions on your site. - CRO - Free -
  • ActiveCampaign: Lead Nurturing - Rating: 9 : Platform for email marketing campaigns with easy drip planning and an internal sales CRM. - Email Marketing - $45 /m - $225 /m -
  • LeadChat: Lead Nurturing - Rating: 9 : Attach a virtual sales team widget to your site. - CRO - $99 /m - $1299 /m -
  • Sprout Social: Lead Nurturing - Rating: 8 : Social media management for large teams managing multiple accounts. - Social Media Marketing - $59 /m - $500/m -
  • Intercom: Lead Nurturing - Rating: 8 : Easy widget for speaking directly with customers on your site. - CRO - $820 /m - $1321 /m -
  • Augur: Lead Nurturing - Rating: 8 : Put a face to users and recognize them across devices. - CRO - Custom -
  • Personyze: Lead Nurturing - Rating: 8 : Fine tune you website for specific audiences. - CRO - Free - $2499 /m -
  • Customer io: Lead Nurturing - Rating: 8 : Scale email segmentation and personalization easily. - CRO - $100 /m - $1250/m -
  • TrenDemon: Lead Nurturing - Rating: 8 : Id and ptomize your content conversion funnels. - Content Marketing - $200 /m - $1000 +/m -
  • Betaout: Lead Nurturing - Rating: 8 : eComm oriented platform for increasing customer service, engagement, lowering cart abondonment, and graded customer retention analytics. - Email Marketing - Custom -
  • ConvertKit: Lead Nurturing - Rating: 8 : Full featured email platform driven by conversions for those serious about getting the most out of their email campaigns. - Email Marketing - $79 /m -
  • LeadPages: Lead Nurturing - Rating: 8 : A conversion focused system for generating more leads across landing pages and mobile phones for targeted engagement. - CRO - $25 /m - $199 /m -
  • ShortStack: Lead Nurturing - Rating: 7 : Run social media anchored contests and sweepstakes to build audience engagement. - Social Media Marketing - Free - $399 + /m -
  • Talkwalker: Lead Nurturing - Rating: 7 : Audience and brand insights from your social media presence. - Analytics and Reporting - Free - $3000 /m -
  • Hotjar: Lead Nurturing - Rating: 7 : Next level user tracking and feedback for analytics. - Analytics and Reporting - Free - $89 /m -
  • Crazy Egg: Lead Nurturing - Rating: 7 : Heatmaps for understanding and segmenting your users by how they're interacting with your site. - CRO - $9 /m - $99 /m -
  • Bananatag: Lead Nurturing - Rating: 7 : Track you email open rate and get analytics on your outreach efforts. - Digital PR - Free - $225 /m -
  • Curated: Lead Nurturing - Rating: 7 : Easy way to create your own digital newsletter and magazine issues. - Email Marketing - $25 /m - $399 /m -
  • brand24: Lead Nurturing - Rating: 7 : The best platform for making sure your brand is involved in conversations around it as they happen. - Social Media Marketing - $49 /m - $349 /m -
  • Mixpanel: Lead Nurturing - Rating: 6 : Analytics for literally tracking every user touch point. - Analytics and Reporting - Free - $2000+ /m -
  • Woobox: Lead Nurturing - Rating: 6 : A variety of sweepstakes, contests, and giveaways to boost your audience engagement. - Social Media Marketing - $0 /m - $3000 /m -
  • Reporting

  • Google Analytics: Reporting - Rating: 9 : The industry standard for understanding your site visitors. - Analytics and Reporting - Free -
  • Mixpanel: Reporting - Rating: 9 : Analytics for literally tracking every user touch point. - Analytics and Reporting - Free - $2000+ /m -
  • Geckoboard: Reporting - Rating: 8 : Plug and play dashboarding solution for the whole team. - Analytics and Reporting - $49 - $399+ /m -
  • Enginuity: Reporting - Rating: 8 : Get actionable data driven insights from your user engagement with content. - Analytics and Reporting - $79 - $299+ /m -
  • WebCEO: Reporting - Rating: 7 : All in one solution for SEO best practices in your digital marketing. - SEO - Free - $375 /m -
  • Simply Measured: Reporting - Rating: 7 : Social analytics for geting the most value out of your social media marketing. - Analytics and Reporting - $500 - $2000+ /m -
  • Klipfolio: Reporting - Rating: 7 : Pain free analytics across all your platforms. - Analytics and Reporting - $24 /m- $199 + /m -
  • Raven: Reporting - Rating: 6 : SEO, PPC, and Inbound Marketing metrics made easy. - Analytics and Reporting - $99 /m - $249 /m -
  • Cyfe: Reporting - Rating: 6 : Integrate all your KPIs in one view. - Analytics and Reporting - Free - $19 /mo -
  • Segment: Reporting - Rating: 6 : Clarify your data while increasing its granularity. - Analytics and Reporting - Free - $449+ /m -
  • HubSpot Marketing: Reporting - Rating: 6 : All-In-One inbound focused content marketing solution. - Content Marketing - $200 - $2400 /m -
  • UX (User Experience)

  • UsabilityHub: UX - Rating: 9 : UI feedback from real users - CRO - $99 /m -
  • Kissmetrics: UX - Rating: 9 : Event based tracking of individual users on your site through the customer journey. - CRO - $200 /m - $2000 +/m -
  • Hotjar: UX - Rating: 9 : Next level user tracking and feedback for analytics. - Analytics and Reporting - Free - $89 /m -
  • WebPagetest: UX - Rating: 8 : Visualization of your sites architecture and it is impact on speed. - CRO - Free -
  • Optimizely: UX - Rating: 8 : Conveniently run a variety of optomization tests on your site. - CRO - Custom -
  • VWO: UX - Rating: 8 : Understand what's holding users back and test solutions to fix it. - CRO - $49 /m -$999 /m -
  • GTmetrix: UX - Rating: 8 : Test your site speeds and get actionable insights for improving them. - CRO - Free - $149 +/m -
  • Google Analytics: UX - Rating: 7 : The industry standard for understanding your site visitors. - Analytics and Reporting - Free -
  • FullStory: UX - Rating: 7 : View user recordings to understand how they use your site - CRO - $199 /m - $849 /m -
  • Kraken Image Optimizer: UX - Rating: 7 : Easily keep large images from tanking site performance. - CRO - $9 /m - $79/m -
  • Qualaroo: UX - Rating: 7 : Integrated customer surverys for getting customer insights out of analytics. - CRO - $69 /m - $499/ m -
  • Advanced Marketing Institute: UX - Rating: 6 : Another tool for analyzing headline quality. - CRO - Free -
  • Instapage: UX - Rating: 6 : The cheap landing page creator for split testing. - CRO - $29 /m - $79/m -
  • Eager: UX - Rating: 6 : The painfree way to test out new functionality on your site. - CRO - Free -
  •  

    Analytics & Reporting

    Competitor Analysis

  • SpyFu: Competitor Analysis - Rating: 9 : Platform oriented towards in-depth competative analysis of rankings and paid keyword competition. - SEO - $79 /m - $999 /m -
  • Ahrefs: Competitor Analysis - Rating: 9 : The most complete resource for backlink data on the web as well as other useful data points. - SEO - $99 /m - $399 /m -
  • Content Harmony: Competitor Analysis - Rating: 8 : Chrome extension for viewing key metrics drawn from ahrefs, SEMrush, and MOZ - SEO - Custom -
  • Majestic: Competitor Analysis - Rating: 8 : Excellent source of backlink data with in-depth analysis on it. - SEO - $49.99 /m - $399.99 /m -
  • URL Profiler: Competitor Analysis - Rating: 8 : Invaluable resource for merging site crawls with relevant social, analytics, and SEO data. - SEO - $19.95 / m - $39.95 / m -
  • SEMrush: Competitor Analysis - Rating: 8 : The biggest provider of accurate ranking information. - SEO - $69.95 /m - $549.95 /m -
  • Cognitive SEO: Competitor Analysis - Rating: 8 : A platform for managing digital marketing which focuses on rankings, backlinks, and social. - SEO - $99 - $499 +/m -
  • Klear: Competitor Analysis - Rating: 7 : The nicest compendium of influencers to serach from and interact with. - Social Media Marketing - Free - $249 /m -
  • Moat: Competitor Analysis - Rating: 7 : Get inspiration and spy on ad competition. - Utility - Custom -
  • Searchmetrics: Competitor Analysis - Rating: 7 : A big picture view of digital performance for large businesses. - SEO - $69 + /m -
  • Moz Pro: Competitor Analysis - Rating: 7 : The authority on reporting, guided SEO, and content marketing implementation for beginners. - SEO - $99 /m - $599 /m -
  • Advanced Web Ranking: Competitor Analysis - Rating: 7 : A platform for understanding your rankings, local performance, and social. - SEO - $49 /m - $499 /m -
  • SERPWoo: Competitor Analysis - Rating: 6 : Extremely detailed rank tracking for the keywords that matter to you. - SEO - $24.95 /m - $199.95 /m -
  • Followerwonk: Competitor Analysis - Rating: 6 : The best platform for leveraging twitter to contact and find influencers. - Social Media Marketing - $0 /m - $79 /m -
  • Screaming Frog: Competitor Analysis - Rating: 6 : The best tool for crawling a site. - SEO - $99 /y -
  • WebCEO: Competitor Analysis - Rating: 6 : All in one solution for SEO best practices in your digital marketing. - SEO - Free - $375 /m -
  • Reporting

  • Google Analytics: Reporting - Rating: 9 : The industry standard for understanding your site visitors. - Analytics and Reporting - Free -
  • Mixpanel: Reporting - Rating: 9 : Analytics for literally tracking every user touch point. - Analytics and Reporting - Free - $2000+ /m -
  • Geckoboard: Reporting - Rating: 8 : Plug and play dashboarding solution for the whole team. - Analytics and Reporting - $49 - $399+ /m -
  • Enginuity: Reporting - Rating: 8 : Get actionable data driven insights from your user engagement with content. - Analytics and Reporting - $79 - $299+ /m -
  • WebCEO: Reporting - Rating: 7 : All in one solution for SEO best practices in your digital marketing. - SEO - Free - $375 /m -
  • Simply Measured: Reporting - Rating: 7 : Social analytics for geting the most value out of your social media marketing. - Analytics and Reporting - $500 - $2000+ /m -
  • Klipfolio: Reporting - Rating: 7 : Pain free analytics across all your platforms. - Analytics and Reporting - $24 /m- $199 + /m -
  • Raven: Reporting - Rating: 6 : SEO, PPC, and Inbound Marketing metrics made easy. - Analytics and Reporting - $99 /m - $249 /m -
  • Cyfe: Reporting - Rating: 6 : Integrate all your KPIs in one view. - Analytics and Reporting - Free - $19 /mo -
  • Segment: Reporting - Rating: 6 : Clarify your data while increasing its granularity. - Analytics and Reporting - Free - $449+ /m -
  • HubSpot Marketing: Reporting - Rating: 6 : All-In-One inbound focused content marketing solution. - Content Marketing - $200 - $2400 /m -
  • SocialAnalytics

  • Rival IQ: Social Analytics - Rating: 10 : The best platform for those who want to track and be competative with their social media marketing. - Social Media Marketing - $199 /m - $439 /m -
  • Talkwalker: Social Analytics - Rating: 10 : Audience and brand insights from your social media presence. - Analytics and Reporting - Free - $3000 /m -
  • Cognitive SEO: Social Analytics - Rating: 9 : A platform for managing digital marketing which focuses on rankings, backlinks, and social. - SEO - $99 - $499 +/m -
  • Klear: Social Analytics - Rating: 8 : The nicest compendium of influencers to serach from and interact with. - Social Media Marketing - Free - $249 /m -
  • Oktopost: Social Analytics - Rating: 8 : Lead driven social media management for the B2B space. - Social Media Marketing - $200 /m - $2200 /m -
  • Twitter Counter: Social Analytics - Rating: 8 : In depth twitter specific analytics. - Social Media Marketing - $10 /m - $150 /m -
  • Buffer: Social Analytics - Rating: 8 : Best way for people to get started managing multiple social media accounts for themselves. - Social Media Marketing - Free - $250 /m -
  • SharedCount: Social Analytics - Rating: 8 : Easy way to get social metrics and an easy to use API. - Social Media Marketing - $40 /m - $450 /m -
  • Crowdbooster: Social Analytics - Rating: 7 : Platform for helping you engage, respond to, and build your audience on social media. - Social Media Marketing - $9 /m - $119 + /m -
  • Hootsuite: Social Analytics - Rating: 7 : The best way to manage multiple social media accounts. - Social Media Marketing - $0 /m - $8.99 +/m -
  • HubSpot Marketing: Social Analytics - Rating: 7 : All-In-One inbound focused content marketing solution. - Content Marketing - $200 - $2400 /m -
  • SpyFu: Social Analytics - Rating: 7 : Platform oriented towards in-depth competative analysis of rankings and paid keyword competition. - SEO - $79 /m - $999 /m -
  • Followerwonk: Social Analytics - Rating: 6 : The best platform for leveraging twitter to contact and find influencers. - Social Media Marketing - $0 /m - $79 /m -
  • Viraltag: Social Analytics - Rating: 6 : Manage all your visual assets for social media in one place. - Social Media Marketing - $24 /m - $249 /m -
  •  

    Social Media Marketing Tools

    Social Analytics

  • Rival IQ: Social Analytics - Rating: 10 : The best platform for those who want to track and be competative with their social media marketing. - Social Media Marketing - $199 /m - $439 /m -
  • Talkwalker: Social Analytics - Rating: 10 : Audience and brand insights from your social media presence. - Analytics and Reporting - Free - $3000 /m -
  • Cognitive SEO: Social Analytics - Rating: 9 : A platform for managing digital marketing which focuses on rankings, backlinks, and social. - SEO - $99 - $499 +/m -
  • Klear: Social Analytics - Rating: 8 : The nicest compendium of influencers to serach from and interact with. - Social Media Marketing - Free - $249 /m -
  • Oktopost: Social Analytics - Rating: 8 : Lead driven social media management for the B2B space. - Social Media Marketing - $200 /m - $2200 /m -
  • Twitter Counter: Social Analytics - Rating: 8 : In depth twitter specific analytics. - Social Media Marketing - $10 /m - $150 /m -
  • Buffer: Social Analytics - Rating: 8 : Best way for people to get started managing multiple social media accounts for themselves. - Social Media Marketing - Free - $250 /m -
  • SharedCount: Social Analytics - Rating: 8 : Easy way to get social metrics and an easy to use API. - Social Media Marketing - $40 /m - $450 /m -
  • Crowdbooster: Social Analytics - Rating: 7 : Platform for helping you engage, respond to, and build your audience on social media. - Social Media Marketing - $9 /m - $119 + /m -
  • Hootsuite: Social Analytics - Rating: 7 : The best way to manage multiple social media accounts. - Social Media Marketing - $0 /m - $8.99 +/m -
  • HubSpot Marketing: Social Analytics - Rating: 7 : All-In-One inbound focused content marketing solution. - Content Marketing - $200 - $2400 /m -
  • SpyFu: Social Analytics - Rating: 7 : Platform oriented towards in-depth competative analysis of rankings and paid keyword competition. - SEO - $79 /m - $999 /m -
  • Followerwonk: Social Analytics - Rating: 6 : The best platform for leveraging twitter to contact and find influencers. - Social Media Marketing - $0 /m - $79 /m -
  • Viraltag: Social Analytics - Rating: 6 : Manage all your visual assets for social media in one place. - Social Media Marketing - $24 /m - $249 /m -
  • Social Engagement

  • Klear: Social Engagement - Rating: 8 : The nicest compendium of influencers to serach from and interact with. - Social Media Marketing - Free - $249 /m -
  • Woobox: Social Engagement - Rating: 8 : A variety of sweepstakes, contests, and giveaways to boost your audience engagement. - Social Media Marketing - $0 /m - $3000 /m -
  • ShortStack: Social Engagement - Rating: 8 : Run social media anchored contests and sweepstakes to build audience engagement. - Social Media Marketing - Free - $399 + /m -
  • Nuzzel: Social Engagement - Rating: 8 : Keep up to date with social media conversations. - Social Media Marketing - Free -
  • RiteTag: Social Engagement - Rating: 7 : Chrome extentions for crafting your tweets around the most succesful hashtags. - Social Media Marketing - Free -
  • Hashtagify: Social Engagement - Rating: 7 : Explore the most useful hashtags for your social media posts. - Social Media Marketing - $0 /m - $3499 /m -
  • Followerwonk: Social Engagement - Rating: 7 : The best platform for leveraging twitter to contact and find influencers. - Social Media Marketing - $0 /m - $79 /m -
  • How The Internet Talks: Social Engagement - Rating: 7 : Google trends but for Reddit. - Social Media Marketing - Free -
  • Mentionmapp: Social Engagement - Rating: 7 : Visually understand the nodes between twitter users & hashtags. - Social Media Marketing - Free -
  • Oktopost: Social Engagement - Rating: 7 : Lead driven social media management for the B2B space. - Social Media Marketing - $200 /m - $2200 /m -
  • Crowdbooster: Social Engagement - Rating: 7 : Platform for helping you engage, respond to, and build your audience on social media. - Social Media Marketing - $9 /m - $119 + /m -
  • Social Listening

  • brand24: Social Listening - Rating: 9 : The best platform for making sure your brand is involved in conversations around it as they happen. - Social Media Marketing - $49 /m - $349 /m -
  • Talkwalker: Social Listening - Rating: 9 : Audience and brand insights from your social media presence. - Analytics and Reporting - Free - $3000 /m -
  • Sprout Social: Social Listening - Rating: 8 : Social media management for large teams managing multiple accounts. - Social Media Marketing - $59 /m - $500/m -
  • Rival IQ: Social Listening - Rating: 8 : The best platform for those who want to track and be competative with their social media marketing. - Social Media Marketing - $199 /m - $439 /m -
  • Mentionmapp: Social Listening - Rating: 8 : Visually understand the nodes between twitter users & hashtags. - Social Media Marketing - Free -
  • Google Trends: Social Listening - Rating: 8 : Real time data on what peple are generally searching for. - Utility - Free -
  • BuzzBundle: Social Listening - Rating: 8 : Keep an eye on any opportunity to mention your brand on the web. - Digital PR - Free - $399 /m -
  • Cognitive SEO: Social Listening - Rating: 8 : A platform for managing digital marketing which focuses on rankings, backlinks, and social. - SEO - $99 - $499 +/m -
  • Mention: Social Listening - Rating: 8 : Find people interested in your team or brand and build a relationship with them. - Digital PR - $29 /m - $99 +/m -
  • Spike: Social Listening - Rating: 8 : Pitch directly to journalists. - Digital PR - $299 /m - $599 +/m -
  • Toucan: Social Listening - Rating: 7 : Notifications when journalists mention topics you're interested in. - Digital PR - $50 /m - $200 /m -
  • Queryfeed: Social Listening - Rating: 7 : Turn any Twitter feed into an RSS feed. - Social Media Marketing - $0 /m - $4.99 /m -
  • Oktopost: Social Listening - Rating: 7 : Lead driven social media management for the B2B space. - Social Media Marketing - $200 /m - $2200 /m -
  • Crowdbooster: Social Listening - Rating: 7 : Platform for helping you engage, respond to, and build your audience on social media. - Social Media Marketing - $9 /m - $119 + /m -
  • Aocial Management

  • Hootsuite: Social Management - Rating: 9 : The best way to manage multiple social media accounts. - Social Media Marketing - $0 /m - $8.99 +/m -
  • CoSchedule: Social Management - Rating: 9 : Customer focused social media platform built around integrating your social media and content marketing efforts. - Social Media Marketing - $15 /m -$600 + /m -
  • Oktopost: Social Management - Rating: 8 : Lead driven social media management for the B2B space. - Social Media Marketing - $200 /m - $2200 /m -
  • Buffer: Social Management - Rating: 8 : Best way for people to get started managing multiple social media accounts for themselves. - Social Media Marketing - Free - $250 /m -
  • HubSpot Marketing: Social Management - Rating: 7 : All-In-One inbound focused content marketing solution. - Content Marketing - $200 - $2400 /m -
  • Sprout Social: Social Management - Rating: 7 : Social media management for large teams managing multiple accounts. - Social Media Marketing - $59 /m - $500/m -
  • Viraltag: Social Management - Rating: 7 : Manage all your visual assets for social media in one place. - Social Media Marketing - $24 /m - $249 /m -
  • Crowdbooster: Social Management - Rating: 6 : Platform for helping you engage, respond to, and build your audience on social media. - Social Media Marketing - $9 /m - $119 + /m -
  •  

    Email Marketing Tools

    Amplification

  • SumoMe: Amplification - Rating: 9 : The best social sharing and lead list growth plugin for wordpress. - CRO - Free - $100 /m -
  • HubSpot Marketing: Amplification - Rating: 9 : All-In-One inbound focused content marketing solution. - Content Marketing - $200 - $2400 /m -
  • Notifier: Amplification - Rating: 9 : Automate Reaching out to influencers you've mentioned. - Content Marketing - Free - $19 /m -
  • Ahrefs: Amplification - Rating: 9 : The most complete resource for backlink data on the web as well as other useful data points. - SEO - $99 /m - $399 /m -
  • Klear: Amplification - Rating: 8 : The nicest compendium of influencers to serach from and interact with. - Social Media Marketing - Free - $249 /m -
  • OneLoad: Amplification - Rating: 8 : Upload your videos to multiple services at the same time. - SEO - Free - $0 +/m -
  • Moz Bar: Amplification - Rating: 8 : Tons of great free SEO metrics on sites and SERPS, the Spam Score is a massive plus while prospecting. - SEO - Freemium -
  • Drip: Amplification - Rating: 8 : Visually plot out your drip marketing campaigns. - Email Marketing - $49 /m - $149 +/m -
  • GetResponse: Amplification - Rating: 8 : Grow user engagement through email marketing, landing page optomization, and integration with webinars. - Email Marketing - $15 /m - $799 /m -
  • ConvertKit: Amplification - Rating: 8 : Full featured email platform driven by conversions for those serious about getting the most out of their email campaigns. - Email Marketing - $79 /m -
  • MailChimp: Amplification - Rating: 8 : Go to system for basics of email marketing. - Email Marketing - Free - $25 +/m -
  • Conspire: Amplification - Rating: 8 : Leverage your current network to find the best way to reach your pitch targets. - Digital PR - Free -
  • CoSchedule: Amplification - Rating: 8 : Customer focused social media platform built around integrating your social media and content marketing efforts. - Social Media Marketing - $15 /m -$600 + /m -
  • Kerboo: Amplification - Rating: 8 : Suite of tools to add on top of their current stack giving you easier workflows for link building, link dissavowals, and rank tracking. - SEO - $249 /m - $2999 /m -
  • Uprise: Amplification - Rating: 7 : Get ideas, create content, and then measure the world's reaction to your content. - Content Marketing - $49.99 /m -
  • Notey: Amplification - Rating: 7 : Get you blog posts in front of some fellow writers. - Content Marketing - Free -
  • Babbly: Amplification - Rating: 7 : Syndicate your work across an internal community's social media. - Content Marketing - Free -
  • MyBlogGuest: Amplification - Rating: 7 : Community of bloggers looking for exposure. - Content Marketing - Free -
  • Chase the Footprint: Amplification - Rating: 7 : Useful tool for generating advanced search queries to use in Google. - SEO - Free -
  • Majestic: Amplification - Rating: 7 : Excellent source of backlink data with in-depth analysis on it. - SEO - $49.99 /m - $399.99 /m -
  • Spike: Amplification - Rating: 7 : Pitch directly to journalists. - Digital PR - $299 /m - $599 +/m -
  • Buzzsumo: Amplification - Rating: 7 : Cost effective platform for investigating verticals by finding popular content - speeding up content ideation. - Content Marketing - $99 /m -$999 /m -
  • Mention: Amplification - Rating: 7 : Find people interested in your team or brand and build a relationship with them. - Digital PR - $29 /m - $99 +/m -
  • MOZ Content: Amplification - Rating: 7 : Easily searchable collections of content on certain topics. - SEO - $59 / m - $199 / m -
  • ViralContentBuzz: Amplification - Rating: 6 : Reciprocal content sharing on social networks. - Digital PR - Free -
  • Blog Engage: Amplification - Rating: 6 : Get your content noticed by your network. - Content Marketing - $14.40 /m - $1153.21 /m -
  • Lead Nurturing

  • SumoMe: Lead Nurturing - Rating: 10 : The best social sharing and lead list growth plugin for wordpress. - CRO - Free - $100 /m -
  • Infusionsoft: Lead Nurturing - Rating: 9 : Platform for managing leads and turning them into buyers. - CRO - $199 /m - $599 /m -
  • Oktopost: Lead Nurturing - Rating: 9 : Lead driven social media management for the B2B space. - Social Media Marketing - $200 /m - $2200 /m -
  • HubSpot Marketing: Lead Nurturing - Rating: 9 : All-In-One inbound focused content marketing solution. - Content Marketing - $200 - $2400 /m -
  • LeadIn: Lead Nurturing - Rating: 9 : Organize and understand your sites audience and their actions on your site. - CRO - Free -
  • ActiveCampaign: Lead Nurturing - Rating: 9 : Platform for email marketing campaigns with easy drip planning and an internal sales CRM. - Email Marketing - $45 /m - $225 /m -
  • LeadChat: Lead Nurturing - Rating: 9 : Attach a virtual sales team widget to your site. - CRO - $99 /m - $1299 /m -
  • Sprout Social: Lead Nurturing - Rating: 8 : Social media management for large teams managing multiple accounts. - Social Media Marketing - $59 /m - $500/m -
  • Intercom: Lead Nurturing - Rating: 8 : Easy widget for speaking directly with customers on your site. - CRO - $820 /m - $1321 /m -
  • Augur: Lead Nurturing - Rating: 8 : Put a face to users and recognize them across devices. - CRO - Custom -
  • Personyze: Lead Nurturing - Rating: 8 : Fine tune you website for specific audiences. - CRO - Free - $2499 /m -
  • Customer io: Lead Nurturing - Rating: 8 : Scale email segmentation and personalization easily. - CRO - $100 /m - $1250/m -
  • TrenDemon: Lead Nurturing - Rating: 8 : Id and ptomize your content conversion funnels. - Content Marketing - $200 /m - $1000 +/m -
  • Betaout: Lead Nurturing - Rating: 8 : eComm oriented platform for increasing customer service, engagement, lowering cart abondonment, and graded customer retention analytics. - Email Marketing - Custom -
  • ConvertKit: Lead Nurturing - Rating: 8 : Full featured email platform driven by conversions for those serious about getting the most out of their email campaigns. - Email Marketing - $79 /m -
  • LeadPages: Lead Nurturing - Rating: 8 : A conversion focused system for generating more leads across landing pages and mobile phones for targeted engagement. - CRO - $25 /m - $199 /m -
  • ShortStack: Lead Nurturing - Rating: 7 : Run social media anchored contests and sweepstakes to build audience engagement. - Social Media Marketing - Free - $399 + /m -
  • Talkwalker: Lead Nurturing - Rating: 7 : Audience and brand insights from your social media presence. - Analytics and Reporting - Free - $3000 /m -
  • Hotjar: Lead Nurturing - Rating: 7 : Next level user tracking and feedback for analytics. - Analytics and Reporting - Free - $89 /m -
  • Crazy Egg: Lead Nurturing - Rating: 7 : Heatmaps for understanding and segmenting your users by how they're interacting with your site. - CRO - $9 /m - $99 /m -
  • Bananatag: Lead Nurturing - Rating: 7 : Track you email open rate and get analytics on your outreach efforts. - Digital PR - Free - $225 /m -
  • Curated: Lead Nurturing - Rating: 7 : Easy way to create your own digital newsletter and magazine issues. - Email Marketing - $25 /m - $399 /m -
  • brand24: Lead Nurturing - Rating: 7 : The best platform for making sure your brand is involved in conversations around it as they happen. - Social Media Marketing - $49 /m - $349 /m -
  • Mixpanel: Lead Nurturing - Rating: 6 : Analytics for literally tracking every user touch point. - Analytics and Reporting - Free - $2000+ /m -
  • Woobox: Lead Nurturing - Rating: 6 : A variety of sweepstakes, contests, and giveaways to boost your audience engagement. - Social Media Marketing - $0 /m - $3000 /m -
  • Newsletters

  • GetResponse: Newsletters - Rating: 9 : Grow user engagement through email marketing, landing page optomization, and integration with webinars. - Email Marketing - $15 /m - $799 /m -
  • Drip: Newsletters - Rating: 8 : Visually plot out your drip marketing campaigns. - Email Marketing - $49 /m - $149 +/m -
  • MailChimp: Newsletters - Rating: 8 : Go to system for basics of email marketing. - Email Marketing - Free - $25 +/m -
  • ConvertKit: Newsletters - Rating: 7 : Full featured email platform driven by conversions for those serious about getting the most out of their email campaigns. - Email Marketing - $79 /m -
  • ActiveCampaign: Newsletters - Rating: 7 : Platform for email marketing campaigns with easy drip planning and an internal sales CRM. - Email Marketing - $45 /m - $225 /m -
  • Betaout: Newsletters - Rating: 7 : eComm oriented platform for increasing customer service, engagement, lowering cart abondonment, and graded customer retention analytics. - Email Marketing - Custom -
  • Starting a Business

  • udemy: Starting a Business - Rating: 9 : Best online educational platform for picking up new skills. - Utility - $9 - $300 -
  • Betaout: Starting a Business - Rating: 9 : eComm oriented platform for increasing customer service, engagement, lowering cart abondonment, and graded customer retention analytics. - Email Marketing - Custom -
  • ConvertKit: Starting a Business - Rating: 9 : Full featured email platform driven by conversions for those serious about getting the most out of their email campaigns. - Email Marketing - $79 /m -
  • SurveyMonkey: Starting a Business - Rating: 9 : Get inteligence from customers. - Email Marketing - Free -
  • Quuu: Starting a Business - Rating: 8 : Automated Content Curation for your social or content marketing. - Social Media Marketing - Free - $10 /m -
  • Drip: Starting a Business - Rating: 8 : Visually plot out your drip marketing campaigns. - Email Marketing - $49 /m - $149 +/m -
  • GetResponse: Starting a Business - Rating: 8 : Grow user engagement through email marketing, landing page optomization, and integration with webinars. - Email Marketing - $15 /m - $799 /m -
  • MailChimp: Starting a Business - Rating: 8 : Go to system for basics of email marketing. - Email Marketing - Free - $25 +/m -
  • DreamHost: Starting a Business - Rating: 8 : Great companies for hosting your site and wordpress installs. - Development - $7.95 /m - $149 /m -
  • Bluehost: Starting a Business - Rating: 8 : Cheapest way to get started hosting your site and wordpress installs. - Development - $5.95 /m - $15.95 /m -
  • Moz Pro: Starting a Business - Rating: 8 : The authority on reporting, guided SEO, and content marketing implementation for beginners. - SEO - $99 /m - $599 /m -
  • AuthorityLabs: Starting a Business - Rating: 8 : The best way to get comprehensive daily ranking data. - SEO - $49 /m - $450 /m -
  • Curated: Starting a Business - Rating: 7 : Easy way to create your own digital newsletter and magazine issues. - Email Marketing - $25 /m - $399 /m -
  • whitespark: Starting a Business - Rating: 7 : The efficient way to build and fix local citations for your business. - SEO - $200 - $395 / One Time -
  • ActiveCampaign: Starting a Business - Rating: 7 : Platform for email marketing campaigns with easy drip planning and an internal sales CRM. - Email Marketing - $45 /m - $225 /m -
  • WP engine: Starting a Business - Rating: 7 : Well managed WordPress specific hosting with solid security features. - Development - $29 / m - $1249 / m - Custom -
  • Advanced Web Ranking: Starting a Business - Rating: 7 : A platform for understanding your rankings, local performance, and social. - SEO - $49 /m - $499 /m -
  • Cognitive SEO: Starting a Business - Rating: 7 : A platform for managing digital marketing which focuses on rankings, backlinks, and social. - SEO - $99 - $499 +/m -
  • SEMrush: Starting a Business - Rating: 7 : The biggest provider of accurate ranking information. - SEO - $69.95 /m - $549.95 /m -
  • Ahrefs: Starting a Business - Rating: 7 : The most complete resource for backlink data on the web as well as other useful data points. - SEO - $99 /m - $399 /m -
  • Moz Local: Starting a Business - Rating: 6 : Tool aimed at helping non-techsaavy business owners manage thier local business profiles and reputations. - SEO - $84 /y - $120 /y -
  • Searchmetrics: Starting a Business - Rating: 6 : A big picture view of digital performance for large businesses. - SEO - $69 + /m -
  • SpyFu: Starting a Business - Rating: 6 : Platform oriented towards in-depth competative analysis of rankings and paid keyword competition. - SEO - $79 /m - $999 /m -
  • Majestic: Starting a Business - Rating: 6 : Excellent source of backlink data with in-depth analysis on it. - SEO - $49.99 /m - $399.99 /m -
  • Starting A Personal Brand

  • ConvertKit: Starting a Personal Brand - Rating: 10 : Full featured email platform driven by conversions for those serious about getting the most out of their email campaigns. - Email Marketing - $79 /m -
  • udemy: Starting a Personal Brand - Rating: 9 : Best online educational platform for picking up new skills. - Utility - $9 - $300 -
  • Revue: Starting a Personal Brand - Rating: 9 : The easiest way to create your own newsletter roundup. - Email Marketing - Free - $25 /m -
  • Quuu: Starting a Personal Brand - Rating: 8 : Automated Content Curation for your social or content marketing. - Social Media Marketing - Free - $10 /m -
  • Curated: Starting a Personal Brand - Rating: 8 : Easy way to create your own digital newsletter and magazine issues. - Email Marketing - $25 /m - $399 /m -
  • Drip: Starting a Personal Brand - Rating: 8 : Visually plot out your drip marketing campaigns. - Email Marketing - $49 /m - $149 +/m -
  • ActiveCampaign: Starting a Personal Brand - Rating: 8 : Platform for email marketing campaigns with easy drip planning and an internal sales CRM. - Email Marketing - $45 /m - $225 /m -
  • GetResponse: Starting a Personal Brand - Rating: 8 : Grow user engagement through email marketing, landing page optomization, and integration with webinars. - Email Marketing - $15 /m - $799 /m -
  • DreamHost: Starting a Personal Brand - Rating: 8 : Great companies for hosting your site and wordpress installs. - Development - $7.95 /m - $149 /m -
  • Bluehost: Starting a Personal Brand - Rating: 8 : Cheapest way to get started hosting your site and wordpress installs. - Development - $5.95 /m - $15.95 /m -
  • WP engine: Starting a Personal Brand - Rating: 7 : Well managed WordPress specific hosting with solid security features. - Development - $29 / m - $1249 / m - Custom -
  •  

    PPC Tools

  •  AdEspresso - Rating: 9.3: The choice for Facebook ad management.
  •  Bing Ads - Rating: 7.7: Cost effective way to buy audience attention, espcially in the B2B market.
  •  Google AdWords - Rating: 9.3: The best platform for buying customer attention.
  •  Moat - Rating: 6: Get inspiration and spy on ad competition.
  •  Ultimate PPC Keyword Concatenation Tool - Rating: 8: Fun way to come up with interesting long tail targeting strategies.
  •  WordStream - Rating: 8: AdWords optimization based off of improved quality scores.
  •  

    Project Management Tools

  •  asana - Rating: 7.3: Most robust task management product based around checklists.
  •  Basecamp - Rating: 8: Intuitive project management solution for client facing teams.
  •  dapulse - Rating: 8.3: Objective driven project management tool for cross departmental teams.
  •  Evernote - Rating: 7.8: Light-weight way to organize work and task lists across tasks and teams.
  •  Teamwork - Rating: 8.3: Robust solution for project management.
  •  Trello - Rating: 7: Simple interface for organizing tasks, projects, and ideas.
  •  

    Development Tools

  •  Bigcommerce - Rating: 8.6: The best platform for quickly starting an eCommerce store that will grow with you for good.
  •  Bluehost - Rating: 8: Cheapest way to get started hosting your site and wordpress installs.
  •  DreamHost - Rating: 8.4: Great companies for hosting your site and wordpress installs.
  •  ONTRAPORT - Rating: 7.3: All in One platform for running a site, selling online, and email + SMS marketing automation.
  •  Shopify - Rating: 8.8: Best platform for starting a serious eCommerce store with minimal technical skills.
  •  Squarespace - Rating: 8.2: The best way to build a beautiful personal website or up to medium sized eCommerce store
  •  udemy - Rating: 9: Best online educational platform for picking up new skills.
  •  WP engine - Rating: 7.6: Well managed WordPress specific hosting with solid security features.
  • Utility

  •  Boomerang - Rating: 7: The easy way to create scheduled email sends and reminders.
  •  Google AdWords Display Planner - Rating: 8: Best way to get useful audience information without expensive customer research companies.
  •  Google Analytics Debugger - Rating: 10: Chrome extension that is the easiest way to check whether Google Analytics is set up properly.
  •  Google Trends - Rating: 8: Real time data on what peple are generally searching for.
  •  Instant Proxies - Rating: 8: Private proxies for doing what you gotta do.
  •  Moat - Rating: 6: Get inspiration and spy on ad competition.
  •  Proxy-N-VPN - Rating: 8.3: Private proxies for doing what you gotta do.
  •  Rapportive - Rating: 6.7: Get personal info on contacts you"re speaking with in Gmail.
  •  Template Monster - Rating: 8: Excellent option to find wordpress templates and a variety of other templates.
  •  Theme Forest - Rating: 8: The biggest market for wordpress templates and every other marketing component you could use.
  •  udemy - Rating: 9: Best online educational platform for picking up new skills.
  •  Wayback Machine - Rating: 9.6: An archive of everything thats happened on the web, pretty much since the beginning.
  • The best digital marketing tools worth owning. Hopefully this list has started you off on a good path for finding the tool you need to get the job done. If you need any additional help please don’t hesitate to drop us a line or ask any question. While our rating system wasn’t perfect and is largely based on our own opinion or how tools stack up overall our goal has been to help businesses owners and marketers make good value based judgments. For example, some people might enjoy the clear explanations and great design of a tool like Moz or Cognitive SEO at the expense of a big data set or all the info that’s out there. Others might like the more in depth information offered by a tool like SEMrush for rankings and more in depth backlink data from AHREFS. Our overall goal has been to highlight those distinctions and offer tool stacks, and the ability to create your own marketing tool stacks that fulfill that need. So how have we broken things down? Well all tools are first broken out by all the constituent parts that might make up its central focus or purpose. So a tool like Buzzsumo might be used for link building through content marketing, but at it’s core it’s an amplification tool for content marketing. We’ve created this site to cover those nuances so you can cut through the marketing hype and figure out exactly what a tool does. The best of the best tools on this page are all ranked in terms of their overall value for a specific job title or purpose you may need them for. So even though there are all-in-one solutions across the board you may want to create your own combination or stack of multiple tools in a list, as we’ve included here.

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    Legal Stuff: Tool content on this site is provided as is for informational purposes only. All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, logos, and brands does not imply endorsement. This site is based purely of our own experience and insight with the tools. Although we try ot update items as frequently as we can it's possible that some of the information may be out of date. Additionally although we try to stay on top of features and capabilities those can occasionally update rapidly. Forgive us if something is off, and please reach out so we can fix the situation. Disclosure: This site is a curated collection of the best marketing tools. If a tool that I would already be recommending has an affiliate program I'll probably include an affiliate link to them. But we only include tools we've worked with personally and know to be of legitimate value.